Today we experienced a thought-provoking conversation between @tiktok_us' @katienyc and Adweek’s @Griner as they discuss transforming storytelling and brand and consumer relationship. Highlights here: #Brandweek
On skippable ads and the frequency with which they're skipped: "If we're skipping the very work within our own industry, why can we really expect people to care?" @tiktok_us @katienyc #Brandweek
"With new media, new containers have complicated things for marketers, and we've shifted to focus on the container and not the content—and I don't think it should be that way." @tiktok_us' @katienyc #Brandweek
Don't make ads, make TikToks: "The opportunity for marketers is the same as it is for people. Think about what you create, the stories you tell as a reflection of the stories the community tells." @tiktok_us' @katienyc #Brandweek
"The expectations for people and how they connect together has changed—people want realness and sincerity, even from brands." @tiktok_us' @katienyc #Brandweek

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Adweek @ #Brandweek

Adweek @ #Brandweek Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Adweek

29 Jul
Through the lens of the Four (Amazon, Apple, Facebook, and Google) @profgalloway unpacks how industries retail, media, healthcare, and technology—will be impacted by COVID-19, and highlights winners and losers that will emerge post-Corona. #AdweekNexTech
People predicted that China would take the baton of global leadership from the US within 10 years; it's happening now.

In my home state of Florida it feels as if we partnered with the virus to see how we could spread it as quickly as possible.

@profgalloway #AdweekNexTech
Facebook is allowing its platform to be weaponized; Amazon and Walmart have benefitted disproportionately from federal stimulus packages.

@profgalloway #AdweekNexTech
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!