Thread by @felix12777

Today, I am sharing a simple tactic, which brought me more than 1,933 (and counting) extra visitors and sales to a new project over the weekend.

And you can do better!

Building side projects has become a habit, and I learned so much.

#growth story thread 👇👇

I have been the Head of #Growth for some time, and people usually assume I can quickly turn a company from an idea into a unicorn in no time.

The hard truth is not.

It really took me 7 years to get here. Sometimes I feel frustrated because I can't perform some tricks in my day job.

But #sideproject filled this gap and allow me to build, test, develop, and solve any problems I want to. #nocode

Here's an overview before you are getting impatient to read further:

🚀 Always in launch mode (I will explain below)
⚙️ @NotionHQ and @carrd
🕹️ ventureslist.com - Startup Investment Library
💹 Traffic: 1,933
⏰ Idea to experiments: 2 days
👫 Channel: Facebook

I have been in the venture building and startup investment industry for several years.

I often hear that early-stage startups cannot achieve their fundraising goals.

There are many underlying obstacles by default, such as accessing the investor network; lack of knowledge of #VC; unclear fundraising strategies; trapped by legal procedures; and no clues to show the correct metrics.

I want to help.

However, my full-time position is restricted and cannot meet the needs of all early-stage founders.

This is really annoying when you find a problem but can't really raise your hand.

Therefore, I built ventureslist.com - a startup investment library designed to help early-stage startups develop funding knowledge and strategies by showing essential resources in the investment life cycle.

🧐 Now, the question is, how to attract my target audience?

There are a few obvious channels and communities that I’m involved in.

Including my own social network, Indie Hackers, accelerators, and selected Facebook & Slack groups.

I have been running a 30-day challenge with @makerpad and many of you also participated in the game.

ventureslist.com was published exactly a week ago, and when I posted it on social media, there were already a mild amount of tractions, so that I could buy more coffee.

But this is not enough.

I want to see a vanity hockey stick that everyone is excited about, even it's only temporary.

I adopted a strategy and named it "Always in launch mode, replicate in a different form", still looking for a fancy name.

In short, I duplicated my website using other software, and then release the product to a community closely related to that particular software.

You probably saw it elsewhere. ventureslist.com was built with @carrd and I re-built it on @NotionHQ, almost the same design.

🕵️‍♀️ You can compare the look and feel here:

Original - Carrd: ventureslist.com

Replica - Notion: bit.ly/ventureslist_n…

I re-published in the @NotionHQ community because:

🏎️ Notion is all about speed
🎯 Reach my potential audience
🤝 Supportive and active community
👂 Gather feedback to improve my product
🙉 People excited to see new things launched

You may argue because Notion is a cult, so you can basically get a lot of attention instantly, right?

🙏 Yes. But it still requires effort to re-build and re-launch properly.

In fact, I have adopted the same strategy with other new or uncommon tools, which also gives me decent traction for other projects as well.

The whole concept is based on curiosity. People like to see new products and inspirations. You are basically unlocking possibilities and encourage to people think "I can do this too, and do it better!"

I could have done the same as ventureslist.com built with Webflow, Bubble, Glide, etc.

After all, a tool is just a tool. The most important thing is content and execution.

Happy #nocode