1/ "don't stop working, before it starts working" -
@jackbutcher of @visualizevalue & I discuss how to stay consistent with your craft long enough to make it work👇

& below are my 3 fav firsts on the internet from:
@joerogan @MKBHD @garyvee
2/ @joerogan's 1st episode w/ @redban was a beautiful shitshow:

figuring out how to live stream, using a webcam

"I don’t think we’re high enough for this"

after 1,547 episodes, joe is the #1 podcaster in the world + making it rain w/ @Spotify 🐐 Image
3/ @MKBHD was a 16yr old when he started making reviews on @YouTube in Jan 2009

His first was screencasted from his bedroom:

Now he's the #1 tech reviewer in the world w/ 12mil subs, 2bil views, interviewing Zucks & @elonmusk

Already an OG in the game Image
4/ @garyvee was spitting out Merlot + paving a new path when he created the first "video wine blog" -@WineLibrary TV:

Captions looking like @Microsoft wordart 99

Now he's running a $100mil+ business & has 8mil followers Image
5/ @jackbutcher @visualizevalue sums this up perfectly - I need to get this framed on my wall:

Don't stop working before it starts working:
6/ if you loved this, you might enjoy the full convo w/ @jackbutcher @visualizevalue and I on Creator Lab.

YouTube:
Apple: bit.ly/creatorlabapple
Spotify: bit.ly/creatorlabspot…

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More from @bzaidi

27 Feb
Listened to many "how to build an audience" convos on Clubhouse.

Many folks who did this 5yrs+ ago shared the same GENERIC advice:

"Stay consistent. Put in the reps. Create great content".

IMO: that's a pre-requisite, but not very helpful.

Less-obvious points I've learned

1/ One platform at a time.

@APompliano & @jackbutcher focused efforts to not spread themselves too thin.

There's a huge benefit to building natively for each platform.

Make the most of the algorithm's juice. Learn.

Then bring those folks to your next rodeo 👇🏾
2/ Understand organic reach & discoverability.

– FB: weak AF - often 1% of followers see your content

– IG: 5-15% organic reach - discover page isn't what it used to be (unless you're hot)

– Twitter, Tiktok & YT have upside in discoverability depending on your vertical
Read 14 tweets
28 Nov 20
RIP Tony Hseih 💔☹️

His philosophy + work inspired me growing up.

Ideas I come back to often:

1/ Happiness is about 4 things:

— perceived control
— perceived progress
— connectedness (depth of relationships)
— vision + meaning (being part of something bigger than yourself)
2/ on money + happiness:

“Money alone isn't enough to bring happiness.

Happiness is when you're truly ok with losing everything you have.”
3/ on taking action:

“There’s a difference between knowing the path and walking the path”
Read 5 tweets

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