Listened to many "how to build an audience" convos on Clubhouse.
Many folks who did this 5yrs+ ago shared the same GENERIC advice:
"Stay consistent. Put in the reps. Create great content".
IMO: that's a pre-requisite, but not very helpful.
Less-obvious points I've learned
↓
Many folks who did this 5yrs+ ago shared the same GENERIC advice:
"Stay consistent. Put in the reps. Create great content".
IMO: that's a pre-requisite, but not very helpful.
Less-obvious points I've learned
↓
1/ One platform at a time.
@APompliano & @jackbutcher focused efforts to not spread themselves too thin.
There's a huge benefit to building natively for each platform.
Make the most of the algorithm's juice. Learn.
Then bring those folks to your next rodeo 👇🏾
@APompliano & @jackbutcher focused efforts to not spread themselves too thin.
There's a huge benefit to building natively for each platform.
Make the most of the algorithm's juice. Learn.
Then bring those folks to your next rodeo 👇🏾
2/ Understand organic reach & discoverability.
– FB: weak AF - often 1% of followers see your content
– IG: 5-15% organic reach - discover page isn't what it used to be (unless you're hot)
– Twitter, Tiktok & YT have upside in discoverability depending on your vertical
– FB: weak AF - often 1% of followers see your content
– IG: 5-15% organic reach - discover page isn't what it used to be (unless you're hot)
– Twitter, Tiktok & YT have upside in discoverability depending on your vertical
3/ Podcast discoverability & YouTube.
Apple Podcasts & Spotify discoverability is almost non-existent (when starting)
YouTube is the world's 2nd largest search engine that surfaces your work in google search.
Make the most of it:
Apple Podcasts & Spotify discoverability is almost non-existent (when starting)
YouTube is the world's 2nd largest search engine that surfaces your work in google search.
Make the most of it:
https://twitter.com/bzaidi/status/1311806505080025089?s=20
4/ Audience ≠ Distribution
Understand OWNED, EARNED, PAID & RENTED platforms.
Email is owned.
Podcasts are leased.
Social is renting from the casino landlord.
Enjoy the free drinks & take that party home.
More from @jackbutcher 👇🏾
Understand OWNED, EARNED, PAID & RENTED platforms.
Email is owned.
Podcasts are leased.
Social is renting from the casino landlord.
Enjoy the free drinks & take that party home.
More from @jackbutcher 👇🏾
https://twitter.com/jackbutcher/status/1360354432081399811?s=20
5/ Make some friends.
What clubhouse folks didn't share:
– many of them are in text threads with others on their way to 100k followers
– they help promote each other's work when it goes live in the first 1hr (boost algo)
– learn from each other, collab & cross-promo (smart)
What clubhouse folks didn't share:
– many of them are in text threads with others on their way to 100k followers
– they help promote each other's work when it goes live in the first 1hr (boost algo)
– learn from each other, collab & cross-promo (smart)
6/ Do things that don't scale.
Early on, you have to:
– answer people's questions
– reply to every DM
– reach out cold to people who may find your work valuable
This is TOUGH & as @APompliano told me:
"my best piece of advice...don't even start"
More from @stephsmithio👇🏾
Early on, you have to:
– answer people's questions
– reply to every DM
– reach out cold to people who may find your work valuable
This is TOUGH & as @APompliano told me:
"my best piece of advice...don't even start"
More from @stephsmithio👇🏾
7/ Paid acquisition can help once you have a working "product":
– The Hustle & Morning scaled heavily through paid ads
– "If you build it they will come" is an old skool idea that may have been true in 2012, but mostly not true in 2021.
– The Hustle & Morning scaled heavily through paid ads
– "If you build it they will come" is an old skool idea that may have been true in 2012, but mostly not true in 2021.
8/ Leverage communities.
We're all bored AF sitting at home & online communities are thriving.
Make friends with people based on interests, not just proximity.
Be helpful, be genuine & share your journey.
Bond over shared struggles.
Build your foundational pillar.
We're all bored AF sitting at home & online communities are thriving.
Make friends with people based on interests, not just proximity.
Be helpful, be genuine & share your journey.
Bond over shared struggles.
Build your foundational pillar.
9/ What stands out & spreads the most?
In my category (business):
– novel ideas
– frameworks
– actionable examples others can learn from
– business breakdowns
– transparently sharing numbers or behind the scenes
– and unfortunately, controversial, contrarian takes! 🤨
In my category (business):
– novel ideas
– frameworks
– actionable examples others can learn from
– business breakdowns
– transparently sharing numbers or behind the scenes
– and unfortunately, controversial, contrarian takes! 🤨
10/ Learn about the algorithm on each platform, eg:
– most hate external links, if you share a link to your website, impressions are restricted
– % completed & thumbnails (CTR) on YT are more important than no. of views (shows how interesting + valuable your content was)
– most hate external links, if you share a link to your website, impressions are restricted
– % completed & thumbnails (CTR) on YT are more important than no. of views (shows how interesting + valuable your content was)
11/ Use tools to understand the data:
– Twitter Analytics for engagement
– Twitter Media studio of when to post (below)
– YouTube Analytics, Tubebuddy & VidIQ for YT analysis
– Keywords Everywhere for search trends
– Ping me for others!
Reminder:
Correlation ≠ Causation
– Twitter Analytics for engagement
– Twitter Media studio of when to post (below)
– YouTube Analytics, Tubebuddy & VidIQ for YT analysis
– Keywords Everywhere for search trends
– Ping me for others!
Reminder:
Correlation ≠ Causation
12/ Remember why you're creating in the first place.
Are you trying to grow your business?
Be rich & famous?
Meet fun people?
Learn from podcast convos?
My take:
– define what a winning scenario is.
– make it easy.
– everything else is upside.
More 👇🏾
Are you trying to grow your business?
Be rich & famous?
Meet fun people?
Learn from podcast convos?
My take:
– define what a winning scenario is.
– make it easy.
– everything else is upside.
More 👇🏾
https://twitter.com/bzaidi/status/1314607870286213120?s=20
If this was helpful, SMASH that follow button for more threads like this.
If interested in going deeper, check out my convos on creator lab with:
@theSamParr
@APompliano
@jackbutcher
@polina_marinova
@stephsmithio
@waitbutwhy
youtube.com/playlist?list=…
If interested in going deeper, check out my convos on creator lab with:
@theSamParr
@APompliano
@jackbutcher
@polina_marinova
@stephsmithio
@waitbutwhy
youtube.com/playlist?list=…
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