The fastest way to stand out & add value = have a spiky point of view
🌵Spiky point of view is
✓ A perspective others can disagree with
✓ A thesis about topics in your realm of expertise
✓ A belief you are willing to advocate for
🌵Spiky point of view is
✓ A perspective others can disagree with
✓ A thesis about topics in your realm of expertise
✓ A belief you are willing to advocate for
Each person has a unique way of seeing the world.
It’s what separates you from everyone else.
It’s the culmination of your experience, skills, personality, instincts, and intuition.
These factors have molded you into the person you are today.
It’s what separates you from everyone else.
It’s the culmination of your experience, skills, personality, instincts, and intuition.
These factors have molded you into the person you are today.
A spiky point of view is powerful because it showcases your thinking:
🧠 how you approach your craft
🧠 why you make the decisions you make
🧠 how you think rigorously & interpret the world around you
🧠 how you approach your craft
🧠 why you make the decisions you make
🧠 how you think rigorously & interpret the world around you
A spiky point of view is almost impossible to imitate.
It’s unique to each person, which is why it’s such a powerful competitive advantage.
It’s rooted in your conviction and authenticity.
The best part?
You already have it in you.
It’s unique to each person, which is why it’s such a powerful competitive advantage.
It’s rooted in your conviction and authenticity.
The best part?
You already have it in you.
How can you come up with your spiky POV? 🌵
Answer these questions:
1. What are 3–5 spiky points of view you have about your field?
2. What’s something you believe that others might disagree with?
3. What do you wish more people understood?
Answer these questions:
1. What are 3–5 spiky points of view you have about your field?
2. What’s something you believe that others might disagree with?
3. What do you wish more people understood?
Some of your initial answers might be relatively tame which is totally normal.
You can refine and iterate.
These should be topics you're excited to talk about and try to convince someone of.
By talking about your spiky POV, your passion will come through.
You can refine and iterate.
These should be topics you're excited to talk about and try to convince someone of.
By talking about your spiky POV, your passion will come through.
One more thing: Don’t copy other people’s spiky point of view.
Why?
Your spiky point of view should be a hill you’re willing to die on.
When you parrot someone else, your energy level and sense of conviction won’t be the same.
Why?
Your spiky point of view should be a hill you’re willing to die on.
When you parrot someone else, your energy level and sense of conviction won’t be the same.
Thanks for reading!
If you’re interested in spiky POV, check out my newsletter.
Each week, I write about
- Rigorous thinking for end-to-end marketers
- Adding value in work and life
- Fundamentals you can take action on right away
bit.ly/wes_newsletter
If you’re interested in spiky POV, check out my newsletter.
Each week, I write about
- Rigorous thinking for end-to-end marketers
- Adding value in work and life
- Fundamentals you can take action on right away
bit.ly/wes_newsletter
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