My thoughts on the failed Schumer-Feinstein approach to #SCOTUShearings:
1. Polling to determine the best message for paid media is not relevant to earned media strategy. This ought to be basic, but it's been hard for Establishment Democrats to understand FOR YEARS. (1/x)
1. Polling to determine the best message for paid media is not relevant to earned media strategy. This ought to be basic, but it's been hard for Establishment Democrats to understand FOR YEARS. (1/x)
2. There's a kabuki style of question deflecting that means that Democratic Senators can NOT get the storyline out of straightforward substantive questions they seek.
So ACA, Roe, etc polling is irrelevant to what questions should be asked. The question is what can get noticed!
So ACA, Roe, etc polling is irrelevant to what questions should be asked. The question is what can get noticed!
3. Democratic Senators should ask principally about:
A) Her violation of innumerable Washington DC laws in attending restaurants and the like while she and her family were REQUIRED BY LAW to quarantine.
B) Her masklessness in DC = also illegal. (3/x)
A) Her violation of innumerable Washington DC laws in attending restaurants and the like while she and her family were REQUIRED BY LAW to quarantine.
B) Her masklessness in DC = also illegal. (3/x)
C) Her participation in maskless indoor events and what that says about her personal judgment.
(and let outsiders complicate the "SuperMom story"--no parent I know thinks endangering your children to serve as human props for Trump is appropriate or reflects judgment). (4/x)
(and let outsiders complicate the "SuperMom story"--no parent I know thinks endangering your children to serve as human props for Trump is appropriate or reflects judgment). (4/x)
D) How many files, articles, ads, speeches she withheld from Senate Judiciary in 2017 and again in 2020.
Why did she lie about being thorough -- she worse to the completeness of her answers under oath?
Just like DC quarantine -- do laws apply to you? (5/x)
Why did she lie about being thorough -- she worse to the completeness of her answers under oath?
Just like DC quarantine -- do laws apply to you? (5/x)
E) With those attacks making clear the nominee's lack of integrity and judgment, it is then MUCH easier to get media attention to the role nominee is set to play in trying to steal the election from which she will not recuse.
And that connects rushed process & crappy nominee.6/x
And that connects rushed process & crappy nominee.6/x
F) As always, earnest policy gets less attention in contested media circus than truthful, powerful ad hominem.
The nominee is clearly a despicable, ruthless law breaker whose trip to DC literally kicked off a super-spreader event that endangered her family.
GO FOR IT! (7/X)
The nominee is clearly a despicable, ruthless law breaker whose trip to DC literally kicked off a super-spreader event that endangered her family.
GO FOR IT! (7/X)
Again, paid ads should focus on what polling shows work best--I have no problem with ACA and Roe as core to paid communications.
But traditional and social media are NOT working on those issues, and that failing is unsurprising. (8/x)
But traditional and social media are NOT working on those issues, and that failing is unsurprising. (8/x)
"swore," not "worse"
This 9 day old article was amazing: chicago.suntimes.com/columnists/202… 
She is a serial perjurer (she swore to the completeness of her files, and google (which federal judges ought to be able to use) makes clear she lied under penalty of federal sanction):
https://twitter.com/KFILE/status/1316506871696707584
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