A basic understanding of neuroscience will change your perspective on just about everything.

Here's a starter...
First, parts of the brain. Then we will talk about chemicals.
There's a lot of talk about the left vs right brain, but the first thing to know is the inner vs outer brain. The limbic system vs the prefrontal cortex.
The reason we should start here is because when we look at the different kinds of thinkers we come across in daily life, inner/outer thinking comes into play far more often than left/right thinking.
Limbic inner thinkers are emotional, reactive, stubborn, and rigid. This is because they are using the parts of the brain responsible for reacting to rather than contemplating data. The limbic system looks for threats, novelty, alignment to memory, pleasure.
Long before we get to interact with the elite thinking of the logical left and creative right brain (both sides of the prefrontal or dorsolateral cortex), we have to get through the TSA of the limbic system.
And that's where most people are actually stuck. It's why democrats and Republicans can't find common ground. Its why people argue that a point is invalid because it doesn't match their personal experience, as if that is any kind of a legitimate bar to set.
Your knowledge and experience is recorded and recalled by the hippocampus. When you find yourself in a situation, you will feel like that situation is either familiar or unfamiliar based on your experience, knowledge, and training.
Hippocampal thinkers are limited by their training and histories, and struggle immensely with things that don't match their experience or knowledge imparted by reading or trusted sources.
Limbic reactions aren't something we can say is a result of "thinking." It's a result of playing the game we played as kids where we circled the differences between two pictures. One of history and another of the present. These differences become flaws by their very existence.
And not only are those flaws rejected, the person who speaks those flaws will also be rejected almost entirely. Treated as an intellectual enemy.
Limbic thinking is also why people throw out ideas that "feel risky," said that way because no risk has actually been assessed, just felt by the amygdala.
To think and work intelligently, we must push information through this security system of the brain and get it out to our prefrontal cortex, where the only intelligent thinking is done in the brain.
The neocortex is fascinating. Yes there is a left and right, but there are also cool systems, just above your eyeballs, for example, that do things like compare the relative value of choices. Lots of cool and smart things happening up here.
The right brain is the source of creativity. It's like we all own a plane that can go to a certain altitude. Above that, we have no idea what things look like, and we can't even interpret what others have seen. Some people can go to space. Some seem able to visit other galaxies.
This is where my Trust 3 post came from. Trust is what allows us to enjoy the benefits of another person's access to things like creativity, metaphor, inference, transcendent thought, poetic interpretation, artistic meaning, and more.
The left side handles the concrete things. The understanding of systems. The comprehension of cause and effect. Our ability to use this part of the brain seems limited by enjoyment long before ability. Loving to analyze and pick things apart creates an intelligence boost...
...while hating the inconvenience of analysis in lieu of picking a simple explanation and running with it creates the benefit of speed at the cost of significantly lower understanding, ability to optimize, and ability to correct when errors happen.
This is how most of us feel about our cars. We like to know that one pedal is go, the other is stop, and the turny thing makes the car turn too.

But what's our true comprehension? We get to see that when something breaks or could be better.
And like with our cars, our comprehension is limited by our preferences long before it's limited by ability. Most of us choose to avoid learning how cars work because it's impractical. Others can't help themselves but dive into learning how it all works.
And that's how it works for everyone and everything. Some people just hate to cross the threshold from acceptance to comprehension, so they suck when it comes to optimizing, explaining, and fixing.
And we will end quickly with chemicals.
This is important. Emotions are not thoughts. They are drugs.
Getting angry is not an idea. It's a chemical called norepinephrine. Adrenaline. And once that little nurse in the brain (the pituitary gland) injects us with it, we are on that ride for 6-8 hours before the liver processes it out of our bloodstream.
So when you're a jerk at work and make someone pissed off (because you ARE a threat if you're being a jerk), it's like you're giving them a drug.

A few hours later when they are unfocused, touchy, and reactive, is it fair to get pissed at them?
Would you give someone LSD and then be mad a few hours later if they were still seeing laser cats in the sky? No, because there's nothing they can do until their liver is done getting rid of the drug.
And this is why culture is key.
Cultures decide how much of that drug that makes us reactive and dumb and impulsive ends up coursing through our organizational veins every day.
Later we will get to other chemicals. My thumbs are tired.

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More from @evanlapointe

17 Sep
There are three kinds of trust. They are very different from each other. Here's what each is, and what your business gets from each of them...

👇
Level 1 trust is trusting that someone else can do something "well enough."

Think of a potluck dinner in your neighborhood. This is trusting your neighbor to bring something, but asking them to bring chips rather than making something. They won't screw that up...right?
(thanks @usujason for that perfect example).

What you get from this level of trust is the ability to offload tasks that should go well but there's tolerance for mistakes and poor quality. You get to move faster, but you still have to clean up mistakes sometimes.
Read 22 tweets
11 Sep
If there's one thing you learn today, it should be this:

the scale of...
👹------------------------🥰
Psychological Agreeableness

This comes from the Big 5 model of personality. Here's the skinny...
👇
Put simply, agreeableness is the extent to which a person wants to compete or cooperate.

Competitive people want to create sides, win, and prevail over others.

Cooperative people want to erase sides, come together, and help others win.

But it gets a lot more interesting...
On the high end of agreeableness, you will encounter people who care so much about others that they can struggle to understand their own wants and needs. They have a hard time negotiating for themselves, sacrifice their wellbeing, and struggle with decisiveness.
Read 23 tweets
18 Aug
The 4 kinds of people you will work with are:
1. Experts
2. Amateurs
3. Modifiers
4. Anti-Modifiers

Here's what they are and what you pay them for... Image
You pay experts to DO and TEACH.

You pay amateurs to LEARN.

You pay modifiers to THINK and SPEAK and CHALLENGE and FACILITATE.

You ask anti-modifiers to LEAVE and occupy senior roles at your competition.
As a quick reminder of definitions:

Experts do things well
Amateurs do things poorly
Modifiers change our projects and business into something better
Anti-modifiers prevent that change
Read 8 tweets
14 Aug
Everyone wants to feel heard. Listening takes time. If you want to move fast as a business, here's the secret:

Build teams worth listening to.

Here's how you do it, and what to avoid...
You will work with four kinds of people:

1. Experts
2. Amateurs
3. Modifiers
4. Anti-modifiers
1. Experts are people who do a task or project well. When there is a job to be done, the expert gets it right, makes few mistakes, and has a high probability of driving great decisions, priorities, and precise action.

An article I wrote about experts:
medium.com/@evanlapointe/…
Read 15 tweets
15 May
All product is in one of 5 phases: Nonexistent, Failing, Frustrated, Seemingly Successful, or Transformable.

Let's work backwards

(a short thread....)
Transformable product is anything that could be done WAY better. You know it.

Psychologically, people high in Openness are more likely to have this mindset.
Seemingly Successful looks okay with KPIs.

This is your hippocampus telling you everything is okay. Move along. Nothing to see here. But it's setting you up for a fall in the future...
Read 8 tweets
9 Jan
Please take a minute:

Part of marketing is slapping a label on yourself so people can understand what you are. Without that label, you might be confusing.

So I’m slapping a label on myself. I’m a culture guy. You want to talk about culture, follow and @ me.

A few thoughts:
1. Culture is more definable and tangible than most realize. It feels nebulous but culture creates consistency for why we work and how we work. If you don’t answer those 2 with massive intentionality, people are just going to make it up, and their improv is going to be shaky
2. You can have a great culture “around the work” and still have a terrible culture “in the work”. It’s great that you do habitat builds and walk in the pride festival, but people might still hate their jobs and bosses and think their colleagues are self-centered or morons.
Read 8 tweets

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