Early-stage bottom-up SaaS founders β this thread is for you
Below π
π¬ Most important metrics to track
π Tools to track these metrics
π¨ How to best visualize and share these metrics
Below π
π¬ Most important metrics to track
π Tools to track these metrics
π¨ How to best visualize and share these metrics
1/ π¬ What metrics should early-stage bottom-up SaaS founders focus on?
β¨ Pre-revenue β¨
1. Retention:
β User: % of new users who are still active 3-6 months later
β Logo: % of new companies who are still active 3-6 months later
β L7/L30: # of days that users are active
β¨ Pre-revenue β¨
1. Retention:
β User: % of new users who are still active 3-6 months later
β Logo: % of new companies who are still active 3-6 months later
β L7/L30: # of days that users are active
2/ Virality within an organization:
β Invite rate: % of new users who sent at least one invite in the first X days
β Invite conversion rate: % of users who receive an invite that sign-up in the next X days
β Virality factor: % of new users who have come from an invite
β Invite rate: % of new users who sent at least one invite in the first X days
β Invite conversion rate: % of users who receive an invite that sign-up in the next X days
β Virality factor: % of new users who have come from an invite
3/ Top-of-funnel growth:
β Traffic: Visits to site/week
β MoM new user growth: Month over month growth rate in total users
β Activation: % new users who βactivateβ, whatever that means for your product
β Traffic: Visits to site/week
β MoM new user growth: Month over month growth rate in total users
β Activation: % new users who βactivateβ, whatever that means for your product
4/ π€ Post-revenue:
1. Revenue growth
β MRR: MoM MRR growth
β ARR: MoM ARR growth
β New customers: New customers/week
2. Retention
β Customer: % of new paying customers who are still customers 3-6 months later
β Net Dollar Retention: MRR of each cohort at 12 months
1. Revenue growth
β MRR: MoM MRR growth
β ARR: MoM ARR growth
β New customers: New customers/week
2. Retention
β Customer: % of new paying customers who are still customers 3-6 months later
β Net Dollar Retention: MRR of each cohort at 12 months
5/ 3. Monetization
β Paid company conversion: % of free companies that convert to paid within X days
β Payback period: Average time to pay back CAC
β Gross margins: Net sales revenue minus the cost of goods sold
β Paid company conversion: % of free companies that convert to paid within X days
β Payback period: Average time to pay back CAC
β Gross margins: Net sales revenue minus the cost of goods sold
6/ π§ Additional metrics to track and have available:
1. Engagement
β DAU/MAU
β Key actions per day/week (e.g. tasks created, pics sent)
β Average time spent/user/day
1. Engagement
β DAU/MAU
β Key actions per day/week (e.g. tasks created, pics sent)
β Average time spent/user/day
7/ 2. Virality within an organization
β Invite volume: When an invite was sent, median number of invites sent per user
β Velocity of virality: Median days from 1 β> N seats at a company
β Traction: Number of total companies with at least 3 users signed-up
β Invite volume: When an invite was sent, median number of invites sent per user
β Velocity of virality: Median days from 1 β> N seats at a company
β Traction: Number of total companies with at least 3 users signed-up
8/ 3. Monetization
β ARPU: Average revenue per user
β User conversion: % of free users that convert to paid within X days
β Quick ratio: (New MRR + Expansion MRR) / (Contraction MRR + Churned MRR)
β Growth spend efficiency: CAC/LTV
β ARPU: Average revenue per user
β User conversion: % of free users that convert to paid within X days
β Quick ratio: (New MRR + Expansion MRR) / (Contraction MRR + Churned MRR)
β Growth spend efficiency: CAC/LTV
9/ 4. Funnel conversion
β Landing conversion: % visitors click CTA
β Activation: % visitors who βactivateβ, whatever that means for your product
β % visitors complete your sign-up flow
β % visitors signup
β Landing conversion: % visitors click CTA
β Activation: % visitors who βactivateβ, whatever that means for your product
β % visitors complete your sign-up flow
β % visitors signup
10/ π What tool do founders use to track their metrics AND π¨ How do they visualize and share these metrics?
1. Google Sheets
1. Google Sheets
https://twitter.com/craigzingerline/status/1312218315423653888?s=20
https://twitter.com/garrett_wj/status/1312422060845608966?s=20
https://twitter.com/lwcassid/status/1312218477629849600
https://twitter.com/JerocelleDGR/status/1315629374691930114?s=20
13/ Other: Mixpanel, Looker, Tableau, Anaplan, Causal, Slack
https://twitter.com/JustDilley/status/1312155733308305409?s=20
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