The future of work and living has accelerated more in the last 6 months than it has in the last 30 years
This is just the beginning
[ a thread ] 💻🏠🌍
🏢 Full-time office work is dead:
Companies going back full-time won’t survive
Their competitors will be 👇
1. More talented 2. More diverse 3. More efficient
Office-first companies won’t be competitive rapidly
They get replaced within 2-3 years – if they last that long
🏚Offices die the same bricks and mortar retail did:
Gradually, then almost overnight they’ll disappear
The remote (work from anywhere) vs. office debate today
is the
Bricks and mortar retail vs. eCommerce debate of yesterday
Everybody knows how that ended
🛍 eCommerce was initially declared a fad:
1. Nobody will buy anything online 2. Nobody will buy most things online 3. The majority won’t but things online 4. Everybody now buys things online 5. Everybody buys everything online
🌍 This is the trajectory of remote work:
1. Nobody will work remotely 2. Nobody will work remotely often 3. The majority won’t work remotely often 4. Everybody works remotely often 5. Everybody works remotely
This is inevitable
🏭 The Fifth Industrial Revolution:
90%+ of people don’t want full-time office work again
A foundational shift happening right now. As technology has risen we’ve continued to live in an analog state
Covid accelerated us 15 years almost overnight
The world is going digital
🌐 The future of living:
Remote work isn't even about the future of work
Remote work is truly about the future of living
Work anywhere
Live wherever
Access to opportunity decentralized
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Too many gatekeepers looking to bend remote work in ways that benefit them. If you're going remote and think that timezones matter, location should a multiplier for salary, and you are not becoming more diverse, accessible and inclusive as a company, you're doing it wrong
Remote work is about decentralization of opportunity. What stops it is fear and a lack of trust. Companies that don't trust their teams to work will be blindly transparent as terrible places to work remotely. Surveillance capitalism will be ripe and prevent great work
Remote rejection will be a thing. 'Remote work didn't work for us as a company' will likely hide the reasons culturally for the failure. Everything is about trust. Less trusting remote organizations will be more synchronous
In a world awash with turmoil, I increasingly believe what we're experiencing the death of 'analog nations'
Computers have existed for decades but it's taken until now for software to eat the world. The rise of Amazon, Apple, Microsoft, Google, Facebook show's that complete
What replaces 'analog nations'?
Are nations even still a requirement? Much of what we see today is government standing in the way of progress as technological evolution has rendered laws obsolete
Cloud Countries?
The world feels increasingly divided yet it has never been easier to connect with people who we share common interests with
Much of the vitriol we've lived through in the last 5 years comes from those trying to hold onto power. They've leveraged tech to take control & divide