1. Most people trying to sell a paid newsletter as an offshoot of their free newsletter struggle in part because they're approaching it the wrong way.
Let me explain...
2. What most creators do in this situation is their paid newsletter is basically the same as their free newsletter but includes additional issues or bonus content in some way that's not available in the free newsletter.
They sell "more."
But...
3. Almost nobody wants "more" - even of a newsletter they love!
Most people don't want extra emails in their inbox or extra "content."
And they especially don't want to pay to get more similar stuff that requires their attention.
This is actually a Medium publication, but if you follow it you’ll also get a newsletter with featured articles including tips on how to market your work, use social media, grow your audience, and sell your products.
Awesome tips from @APompliano in this video conversation with @david_perell about how he's built a massive audience on Twitter, email, YouTube, and his podcast.
Slides attached, but the full vid is worth watching: