Thread by @iluvcranberries

Key (great) takeaways from Amit Somani’s masterclass on Deep-dive into product-thinking and building for India
[#Thread ]
@Primevp_in @amitsomani @SharmaShradha @YourStoryCo #TechSparks2020 #TechSparksFromHome

“I’m an engineer turned product manager turned accidental VC.”

Key things on building a product startup:
➡️Try not to think of yourself as the customer
➡️Think about why it going to made the customer’s life 10x better
➡️It should be a good idea done really well and not necessarily a great idea done moderately well

"Articulate why your product is decidedly better. That becomes your North Star metric."

"I’m a big fan of the NPS and recommend it to every founder."

Improving High Experience Customer (#HXC) metric:
➡️Ask customers if this product were to shut down how disappointed would they be:
🔹Supremely disappointed
🔹Moderately disappointed
🔹Not disappointed
(You'd need at least 40% votes for “supremely disappointed")

“The most important lesson in approaching product design is getting design and tech to NOT intimidate people.”

“We need to build in simplicity for naive users and wow moments for advanced users.”

My two first principles for design thinking:
➡️A level of familiarity
➡️A level of novelty

“Look for the 10X local nuance. Get inspired by global, but customise for the local.”

“You shouldn't start without having something that people LOVE. That, however, doesn't guarantee product-market-fit. You also have to know what’s the TAM of your product.”

How to transition into a product management role:
➡️Develop customer empathy
➡️Be curious and dissatisfied with the status quo
➡️Tinker and experiment a lot
➡️Leverage the feedback loop
➡️Make friends with engineers

#BookRecommendations:
➡️The Design of Everyday Things by Don Norman
➡️Change By Design, Tim Brown
➡️Inspired by Marty Cagan

Cracking Go-to-Market for SaaS:
➡️Does it support the nuances of both the buyer AND the user?
➡️Does it drive revenue for your customer?
➡️Does it help them save cost?
➡️Does it have a ‘nice to have’ factor?

Building personalisation in a product:
“Your personalisation algorithm will be wrong if you do not have enough engagement and usage frequency.”

Product strategy for rural India 🇮🇳
➡️Think about the next set of products that they need
➡️Think about the internet life of a rural user contextualised to their life.

*Recommended tool*
@hotjar (or equivalent) to auto record every screenplay on your site and build customer insights.