1/ Focus on less, achieve more. 
2/ You can't get better unless you get started.
3/ Bias obstructs truth.
4/ To add value, subtract complexity.
5/ If you're not failing you're not innovating.
6/ Progress isn't linear.
7/ To win, iterate.
8/ If it compounds, let it compound.
9/ Charge for the outcome, not the input.
10/ Stay the course.
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