10 Concepts from Build Once, Sell Twice: (thread)
1/ Build once, sell twice.
Move from selling your time to storing your effort in digital assets that you can sell twice.
Move from selling your time to storing your effort in digital assets that you can sell twice.
2/ Focus
The more frequently you interrupt the compound curve, the longer time-freedom will elude you.
The more frequently you interrupt the compound curve, the longer time-freedom will elude you.
3/ Iterate
Get going, then get good.
Get going, then get good.
4/ Productize
Move from selling time to building systems that generate results repeatedly.
Move from selling time to building systems that generate results repeatedly.
5/ Solve problems
Identify a need and develop a treatment
Identify a need and develop a treatment
6/ Get your reps in
Building anything valuable and defensible takes time, effort and energy.
Building anything valuable and defensible takes time, effort and energy.
7/ Use tools for leverage
Build an ecosystem for attracting and retaining customers.
Build an ecosystem for attracting and retaining customers.
8/ Practice content leverage
Use media to stop doing things twice that can be done once.
Use media to stop doing things twice that can be done once.
9/ Build value ladders
Expand into every segment of your market.
Expand into every segment of your market.
10/ Keep going
What feels futile early is foundational later.
What feels futile early is foundational later.
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