Don't sell time, sell experience: (thread)
1/ Skill building

Everyone starts somewhere, for most people this is learning on the job or an extra curricular pursuit.

Your time is worthless.
2/ Result generation

As you get more competent, your skill set becomes more and more marketable. You can generate a result independently of the infrastructure you learned in.

Your time is cheap.
3/ Specialization

You take this skill set and sharpen it in a unique way, becoming one of few (or one of one) capable of delivering a specific result.

Your time is expensive.
4/ Productization

There are only so many hours in a day, which means there are only so many people you can help. Until you can transfer your skills into a product that generates the result on your behalf.

Your time is not for sale.
5/ Build once, sell twice.

shop.visualizevalue.com/products/build…

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More from @jackbutcher

29 Sep
Learn by building: (thread) Image
Permissionless projects = permissionless progress.

The internet makes it possible to build projects in public to validate demand in real-time.
Visualize Value didn't begin with a very specific business plan, it was simply a curiosity (philosophy, business, mindset) combined with a set of competencies (branding, design, marketing) Image
Read 9 tweets
26 Sep
Don’t depend on the people you care about: (thread)
Lots of people getting started reach out to explain that they're having a hard time getting their existing network to respond to their work.
This isn’t about quality of work, it’s purely about reframing something it seems a lot of people struggle with:

Just because people care about you, doesn’t mean they’ll care about your art, your business, your ideas, or your experiences in trying to build them.
Read 8 tweets
17 Sep
The Almanack of Naval Ravikant: (thread)
I had the distinct pleasure of contributing to this masterpiece as an illustrator.

Thank you @EricJorgenson for having me involved, and @naval for the magnificent source material.

Below are a few of my favorite ideas from the book:
“The more you know, the less you diversify.”
Read 10 tweets
12 Sep
Productizing yourself: (thread)
1/

Productization is the process of transferring your time and effort into an asset that can be sold repeatedly.

Record a song, stream it 10m times.
Write a book, print it 1m times.
Build a digital product, distribute it 100m times.

Build once, sell twice.
2/

All good in theory, but how is it done in practice?

I think about it in four steps:

- Skill building
- Result generation
- Specialization
- Productization

These are not dogmatic rules, just me sharing some experience in hindsight that may spark a thought for you.
Read 12 tweets
9 Sep
This is your brain on visuals: (thread)
The speed at which our brain processes images is at least 15.6x faster than text (according to MIT)

Science aside for a minute, the sheer depth of meaning that can be conveyed in an image is an entirely different beast than the written word.
Images can quickly create additional understanding, going beyond what we can convey with language.

Case-in-point, take the image below that's displaying the difference between the human ability to process images vs. words.
Read 9 tweets
8 Sep
Proof, product, promotion: (thread)
A simple framework for thinking about building and selling anything.

Picture three layers:

Promotion
Product
Proof
1/ The Base Layer: Proof

The first thing that matters is proving there's a need or desire for your thing.

"I know dentists get frustrated with process x."
"I know remote work is making people change y."
"I know I would've built my business differently if I knew z."
Read 9 tweets

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