Everyone starts somewhere, for most people this is learning on the job or an extra curricular pursuit.
Your time is worthless.
2/ Result generation
As you get more competent, your skill set becomes more and more marketable. You can generate a result independently of the infrastructure you learned in.
Your time is cheap.
3/ Specialization
You take this skill set and sharpen it in a unique way, becoming one of few (or one of one) capable of delivering a specific result.
Your time is expensive.
4/ Productization
There are only so many hours in a day, which means there are only so many people you can help. Until you can transfer your skills into a product that generates the result on your behalf.
The internet makes it possible to build projects in public to validate demand in real-time.
Visualize Value didn't begin with a very specific business plan, it was simply a curiosity (philosophy, business, mindset) combined with a set of competencies (branding, design, marketing)
A simple framework for thinking about building and selling anything.
Picture three layers:
Promotion
Product
Proof
1/ The Base Layer: Proof
The first thing that matters is proving there's a need or desire for your thing.
"I know dentists get frustrated with process x."
"I know remote work is making people change y."
"I know I would've built my business differently if I knew z."