99.99% motivational books belong in the trash can.

There's only one you need to read and that's

The Education of a Body Builder by Arnold Schwarzenegger

Here are the most impactful quotes from it.

[THREAD]
Before long, people began looking at me as a special person.

Partly this was the result of my own changing attitude about myself.
I know that if you can change your diet and exercise program to give yourself a different body, you can apply the same principles to anything else (1/2)
The secret is contained in a three-part formula I learned in the gym: self-confidence, a positive mental attitude, and honest hard work. (2/2)
What I had more than anyone else was drive. I was hungrier than anybody. I wanted it so bad it hurt. I knew there could be no one else in the world who wanted this title as much as I did.
I knew I was a winner. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way – I hope it never will.
“You are a winner, Arnold.” I wrote this down and put it where I would see it. I repeated it a dozen times a day.
I had won the Mr. Universe title in my mind. My imagination was primed, my body ready. I was working to create the greatest, most perfect body anybody had ever seen.
I had lists and charts of the things I needed to concentrate on pasted all over. I looked at them every day before I began working out. It became a twenty-four-hour-a-day job; I had to think about it all the time.
So if it’s important for you to be the best and not just the winner, and it was for me, then you go on.
The biggest difference (between me and the other body builders) was that most body builders did not think I’m going to be a winner.
“Arnold,” they’d say, “you’re crazy. You’re going to burn yourself out. Slow down.” I laughed at them and pushed myself that much harder.
Positive thinking can be contagious. Being surrounded by winners helps you develop into a winner.
I get caught up in the whole idea that it’s a game to make money and to make money make more money.

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More from @waronweakness

26 Oct
Kanye on Joe Rogan was a fascinating conversation.

Here's a thread of the most powerful quotes I took away from it.

Warning: If you think Kanye is crazy, don't read this thread. You won't like what he has to say.

[THREAD]
Two quick things first:

1) If you get value out of this thread, I'd appreciate a RT of the first tweet ☝
2) To get the full context of these quotes, listen to the full podcast... Obviously.
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22 Oct
How to Get Rich

20 Lessons on getting filthy rich from a publishing tycoon who went from broke to multiple billions

//THREAD//

1. I got rich my way. You might even say the old-fashioned way. By making errors, lots of errors, and learning from them.
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21 Oct
How to write words that sell

7 profitable lessons on the craft of selling with the written word from David Ogilvy

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[THREAD]

P.S: He bought 👇chateau with the money he made from writing ads
1. "Don't beat about the bush - go straight to the point"

Your goal with any piece of copy is to SELL.

A product.
A service.
An idea.

Whatever.

If you don't believe in what you sell, then don't bother writing about it.

Go big or go home.
2. Research > Writing

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

Before advertising, Ogilvy worked for George Gallup, founder of Gallop Poll where he learned the power of knowing your target audience.

👇👇
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How do cults control their followers?

How do big brands like Apple turn customers into fans?

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Read this *Dangerous* //THREAD// to discover their secrets

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Whenever we hear the word "addiction" we tend to think of physical addictions like crack and caffeine.

Not everyone is vulnerable to these physical addictions but EVERYONE is vulnerable to the 7 addictions I'm about to reveal.

Think of these addictions as mental states

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At any moment in time, you and I are vulnerable to one or more of these addictions whether we're conscious of it or not.

You can never gain 100% control of these addictions as they are deeply rooted, but your life will improve just be being aware of them.

Let's get started

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7 Oct
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📕📗📘📙

[THREAD]

👇👇👇
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The most powerful books aren't the ones that teach you new skills but the ones that chance your perspective on life.

A new perspective can change the way you live.

That's powerful.
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I've read 100s of books but of those, maybe 15-20 would make my all time favourite list.

The best books have so much wisdom it's impossible to absorb them all in one sitting.

The best books will also...
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7 Oct
What is success and how do you get it?

Regardless of what success means to you

it helps to know which ingredients make up success so you know how to recreate your own version of the “success recipe.”

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[THREAD]
1. S-ense of Direction

Human beings are goal achieving machines.

If you want to be happy, you must always be working towards a goal or a mission.

The goal itself does not matter.

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2. U-nderstanding

People don’t react to situations. They react to their *unique perception* of situations.

Understanding means being brave enough to see how things *actually* are by zooming out and detaching yourself from the situations you encounter.
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