I’m not usually a breastfeeding account 🤣 But I want to call this out

VERY FEW hospitals, even lactation experts, teach new moms the difference between foremilk (left) and hindmilk (right) and their impact on baby’s gas problems, crying, etc

New moms, please educate yourself
MANY differences. Among them: Prebiotic in the foremilk, extra fat in the hindmilk. Hindmilk makes baby grow fast. Foremilk helps them digest easier. Too much foremilk and not enough hindmilk gets painful gas and colicky babies who don’t gain as much weight.

Do your research.
One accumulates in the front and is the first the baby drinks, the other accumulates in the back. Thus the names. It’s a natural distribution that breasts automatically arrange.

Most moms pump and feed mostly foremilk, back and forth on each, and don’t drain the whole breast.
A lot of moms feed back and forth at each feeding without doubling on the same breast so the baby only gets foremilk at every feeding and ends up massively gassy and colicky. Draining the breast by doing the same breast two feedings in a row helps this.

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More from @TheBrometheus

9 Sep
So many marketers write their copy with the wrong side of the brain. Most try to lay things out in a detailed way to appeal to the calculating left side.

You want to let rip a primal howl into your audience’s right brain.

A marketing thread illustrated with books:
Most of what I learned from studying @RealNickCole’s method was to stop convincing people to look at my books and start marketing like magazines do to teenage boys.

“THERE’S DEATH. AND A GUN. IT’S DEATHGUN. EVERYTHING IS EXPLODING. WHO’S THAT CHICK? PROBABLY A CYBORG GUN LADY.”
Most authors take their work too seriously, or they’re afraid of looking like they’re pandering.

What ads do you click on? What makes you giddy with stupid anticipation?

Write copy like that.
Read 7 tweets
20 Jun
Classic superhero designs have been much maligned since a throwaway joke in The Incredibles convinced people they’re clever to decry capes as impractical.

This misses the point of superhero costumes: Intimidating enemies to surrender or be less effective once the fighting starts
Remember that superheroes embody an ideal, and that ideal typically involves the ability to physically manifest justice through violence.

Violence is a masculine aspect, and traditional masculine fashion is design to portray status and power, and to end battles before they begin
Are you likely to want to fight Batman in his tactical armor without his cape? Probably not. But he’s just strong, he’s not exuding fear.

Wrapped in a thick black cape that obscures his hands, his hidden weapons, and that makes him appear three times his size? Horrifying.
Read 8 tweets
14 Jun
Let’s talk depression and how it differs for men and women.

Men become depressed when they perceive a lack of control over their environment and their own feelings, when the pain won’t stop.

Women become depressed when they feel unloved and useless to their family.

Thread:
Men need control. They need to feel like they can effect change. Men need a mission and the belief they can accomplish it. With this in place, a man can endure any trial.

With no mission or belief in possible accomplishment, man collapses into despair and learned helplessness.
Helplessness and perceived impotence drag a man into depression. Prolonged helplessness turns into hopelessness, which indicates the severity rating on that depression. A man with zero hope is a man looking for a permanent way out regardless of consequence.
Read 15 tweets
13 Jun
The modern push to make insecure people “love yourself first” is pushed by people who give up on any chance of being loved by others. Loving yourself first becomes a fallback to those who’ve surrendered to self-loathing.

People need to feel loved first to see their own worth.
We are a species who thrive in security from numbers. Even if it’s just three people who love and accept us, our mental health is uniquely terrible when we lack that core group. Our animal brain shrieks that we’re alone and unsafe and no one will ever help us.
This drive to make insecure people love themselves first is utter tripe born from a lack of understanding their wounds. They believe they have no worth because they believe others have discarded them. They believe they’ve been judged worthless by their own families.
Read 13 tweets
11 Jun
Americans fantasize about a federal government crash leading to total societal collapse.

Remember that we have 50 states designed to operate autonomously.
Those states have counties.
Those counties have cities and townships.

There are so many layers of local leadership.
Each state has a military force to maintain order.

Each county has sheriffs.

Each city and township have police.

Remember that America was built from the local level upward, not the other way around. We’ve largely forgotten this as power was ceded away, but it can be renewed.
Right now, many local leaders are weak and soft because their local offices have become little more than stepping stones to the federal level.

But given any federal collapse, we already have fully designed systems and hierarchies in place to operate independently at many levels.
Read 8 tweets
21 May
Therapist: What do we say to our loved ones as they get to know us better?

Client: You’re in the jungle, baby, you’re gonna die.

Therapist: No.
Therapist: What do we say when someone makes us feel vulnerable?

Client: “Go suck-start a chainsaw”.

Therapist: No.
Client: This is my therapy porcupine. He’s practice for when I get in a relationship.

Therapist: But it’s impossible for you to get close to him without pain.

Client: [sobbing] That’s my type.
Read 18 tweets

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