Karthik Profile picture
3 Nov, 22 tweets, 10 min read
The "love jihad bogey' epidemic is spreading. Thankfully, editorials call out the bigoted RULERS of our country.

"The love jihad bogey treats women as gullible, defenceless participants in relationships"

"The use of such vocabulary is a reflection of bigotry and patriarchy" ImageImageImageImage
"such a law is exceptionally bad news for Indian women. In the framing of the “love jihad” narrative, Hindu women are only gullible victims. They are not consenting adults free to make their own choices" Image
"The astounding proposal to enact a law to curb what they call ‘love jihad’ reeks of a vicious mix of patriarchy and communalism. There is no legal sanction to self-serving and political terms such as ‘love jihad’. The detestable idea amounts to legitimising a a blatant slur." Image
"The new India is beginning to look like a really archaic India" —The Times of India.

"Liberty to choose one’s life partner, in other words, is for a babu to grant or refuse. We are in India, not Pakistan" —The Economic Times. ImageImage
This. Image
"The Election Commission (in 2014) chastised another BJP leader, Amit Shah, for describing the vote as a chance for Hindus to avenge violations of their women. He is now India’s home minister." Image
Related: ImageImage
"paranoia-fuelling law" —glad to see such collective pushback against this archaic mindset by the BJP. Hope it translates to a change of heart for the ones ushering in a previous century into this one. Image
"Not only does it undermine personal liberty and free will, it also incentivises hooligans. These draconian laws not only contradict BJP’s long stated view of ushering in a Uniform Civil Code, they also invert the principle of ‘minimum government, maximum governance’" Image
"Under fire for the Hathras gang-rape, the Yogi Adityanath government has sought to deflect criticism by emphasising measures taken for the security and “respect” of women — the “love jihad” ordinance is being peddled as another such move" Image
On ‘love jihad’, BJP picks up baton from vigilante groups. Police, judicial apparatus have aided this move. This process is bound to transform India officially into an ethnic democracy, like Israel — where mixed marriages are practically impossible." bit.ly/2V20nNF Image
"UP should step back"? But UP is not Kerala, to accede when they are pointed out that they are wrong. With UP, it's 'my way, or no way'; democracy/constitution can take a hike. UP is like Mann Ki Baat - the ideas, intent and communication flows only one way, RULING Emperor-style. Image
"the UP government’s law is doubly dangerous because discrimination is explicitly written into its provisions. In the hands of a conservative society and an overstepping police, it enables an unconstitutional assault" Image
"It is not just anxieties about inter-faith marriage that propels these ideas. More significant is the need to control women’s sexualities, lest they threaten patriarchy and caste endogamy by exercising choice in their marriages" Image
"Striking provision of the ordinance is with the burden of proof. The presumption is that a person accused of committing an offence is innocent until proven guilty. UP turns this on its head. Every religious conversion is presumed to be illegal" bit.ly/2JFJ4Q1 Image
Maximum Government, Maximum Governance, Maximum Interference. Image
"At another time, one might have expected governments to heal divisions. But in UP today, like in many parts of the world, popularity is easier achieved through hate than healing" Image
"Court rulings upholding individual autonomy call for immediate scrutiny of UP’s regressive ordinance" Image
"It started off as a conspiracy theory a few years ago. Once the idea took hold, it was toyed around by Hindutva proponents elsewhere. From fringe, it has now fully entered the mainstream politics of India" —Of "Love Jihad" and Other Demons bit.ly/3lFduiy ImageImageImage
Whoa! The latest issue of Frontline doesn't mince words in its extensive cover story of the 'love jihad' sham unleashed upon India by medieval politicians! ImageImageImageImage
"The ordinance is a manifestation of an exclusionary and regressive agenda. Invades privacy, deepens communal divides, advances patriarchy and eliminates agency. Violates fundamental rights guaranteed by the Constitution, in conflict with existing personal laws" Image

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More from @beastoftraal

4 Dec
Had a say on the brand appeal of MDH's Dharampal Gulati, for Indian Express, today, courtesy @bysurbhigupta: bit.ly/36Cd4oI
More on the point I had made:
Many entrepreneurs have been their own product/service's brand ambassadors and Dharampal Gulati too used to 1/5
2/5 appear in MDH Masala ads. But he had an additional media vehicle to have his face imprinted in our minds - the product packs! He was probably one of the early Indian entrepreneurs to be both mascot as well as the owner! So it becomes pretty difficult to miss him, or ignore
3/5 him, since he was in front of us via so many touch points (limited only by the extensive range of products MDH had). Other entrepreneurs who were their product/service's brand ambassadors in mass media have been spoken about in pop culture too, but many have been made
Read 5 tweets
9 Nov
When is BigBasket likely to inform users about the data breach, the extent of the breach and what we users are supposed to do as a result?
2/5 While the company has issued a statement in response to the media reports, *to the media*, isn't it appropriate that they also inform users directly too? If we users read about the breach in the news and do not hear anything from the company directly, that looks terribly bad
3/5 from a corporate communications perspective. Companies gleefully go over the board with offers and new deals to email, sms us customers. But when it comes to bad news, why delay informing customers? If they knew the news is going to be out today in the papers (they have
Read 5 tweets
8 Nov
During the peak lockdown, I did anticipate advertising campaigns framing our shopping as 'helping businesses'. Understandably, many campaigns are launching now for the Deepavali festive season that frame the 'buy and help businesses' narrative. 1/4
2/4 The Birla White ad I shared last week had that theme.
3/4 Here's another beautifully strung together similar narrative from Philips, by Ogilvy. The film's narrative literally stitches various buyers of products and services as helping the sellers and each sale segues smoothly to how it would change their Deepavali. It is a bit too
Read 4 tweets
8 Nov
A round-up of my posts from last week:

1. An ad that made me cringe massively - not sharing the brand name/product because that would be a spoiler. Here's why I think this ad is deeply disingenuous and irresponsible: bit.ly/maskshaming 1/5
2. Part 1 of 2 posts on creativity in Public Relations. Highly creative methods of earning the media's attention, by Brand-Comm and Text 100 (now, Archetype), for Indian clients: bit.ly/pr-creative1 2/5
3. Part 2 of 2 posts on creativity in Public Relations. A creative method by a technology brand to get into media in sections they can never dream about - as a campaign, this idea is 13 years old and still going strong! bit.ly/pr-creative2 3/5
Read 5 tweets
7 Nov
Why are the advertising air conditioners in November?
Advertisement for air conditioners by Haier, in November... generally winter, in India.
Some loud thinking:
1. Most white goods brands targeting summer were not able to advertise during 2020 summer given the peak of the fear of the pandemic and the ensuing stringent 2/6
3/6 lockdown. So, they may be making up for lost time.
2. This is in the Mumbai and Chennai editions, cities that generally do not have a proper winter (the seasons in Chennai is humorously referred to as, "Hot, hotter, hottest"). So they are targeting metros that are generally
Read 6 tweets
29 Oct
Was surprised to see a 'click to play' pop-up call-to-action on the Amazon festive sale front-page ad in The Times of India Mumbai edition's e-paper version! Did not find it in other editions of the newspaper today, though. It played the Amazon ad when clicked, though it 1/5
2/5 could have played the video in a slightly larger window.
The potential for this kind of interactivity in e-paper is immense - it could bring almost every element of the newspaper alive with multimedia experiences. The first page had an ad for
3/5 MX Player's (owned by Times Group) show's new season. They could have added a click-to-play option for the teaser, but they did not - it looks like this feature is a very small experiment for now.
Read 5 tweets

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