How Covid19 is impacting demand for B2B / SaaS.
Search trends for B2B / SaaS in different categories for the US (the largest market for SaaS).
Search trends for B2B / SaaS in different categories for the US (the largest market for SaaS).
1/ Here are trends for "Shopify".
Notice a clear bump around March?
We see a similar bump in our small business leads in Online Retail.
Notice a clear bump around March?
We see a similar bump in our small business leads in Online Retail.
2/ For midmarket and enterprise SaaS, demand seems to have been gradually getting (negatively) impacted.
Many such categories show a decline.
Many such categories show a decline.
3/ Even search for @VWO has been slowing in VWO.
But we feel it's a function of businesses halting their investment decisions in efficiency seeking activities like A/B testing because even searches for "A/B testing" shows a gradual decline in 2020.
But we feel it's a function of businesses halting their investment decisions in efficiency seeking activities like A/B testing because even searches for "A/B testing" shows a gradual decline in 2020.
4/ Businesses don't even want free tools at the moment.
Interest in both "Google Optimize" and "Google Analytics" is down.
Although there's a significant sudden drop in GA in recent months.
What can explain that?
Interest in both "Google Optimize" and "Google Analytics" is down.
Although there's a significant sudden drop in GA in recent months.
What can explain that?
5/ We did a survey of CRO agencies who run analytics , CRO and ab testing programs for clients.
Half of them said their revenue has seen a decline due to covid19.
(Will be releasing a report on this soon)
Half of them said their revenue has seen a decline due to covid19.
(Will be releasing a report on this soon)
6/ Thoughdouble-humped noticed curious double humped interest in Zoom and Google Meet.
I understand the first one, but what would explain the second one?
I *think* it is a response to the second hump in covid19 in US. See how it perfectly aligns with the covid humps.
I understand the first one, but what would explain the second one?
I *think* it is a response to the second hump in covid19 in US. See how it perfectly aligns with the covid humps.
7/ Add your search terms of interest and explore Google search trends here for 2020: trends.google.com/trends/explore…
Report back if you find anything noteworthy. I'll retweet interesting insights.
Report back if you find anything noteworthy. I'll retweet interesting insights.
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