It’s Day 17 of the MOCA 40 Stories campaign where we celebrate MOCA's 40th Anniversary by sharing 40 stories over 40 days on social media.

Each story reveals a facet of the untold history of MOCA, using iconic archival images from the Museum’s Collections. (1/6)
In the ’60s and ’70s, Chinese movie theaters were prevalent in Manhattan’s Chinatown, usually serving as places for members of the community to gather and reclaim a sense of home by watching films in their mother tongue. (2/6)
But with the rise of technology and the ability to watch films and television at home, the theaters saw a sharp decline in the late ’80s and early ’90s. In 1993, Sun Sing Theater, located on East Broadway, shuttered and remained unoccupied for a time. (3/6)
In 1996, our staff at MOCA was notified that the East Broadway location had a new tenant and was thus allowed by the city to go in for a short period of time to salvage some materials for our collection. (4/6)
It was during this operation that the museum was able to build our Sun Sing Theater collection, which consists of movie posters, theater staff photographs, account books, theater newsletters, etc.

Images courtesy of MOCA's Collections. (5/6)
Be sure to follow us as we share more MOCA 40 Stories at #moca40stories!

Share your favorite MOCA story with us by using the hashtag #moca40stories or tagging us at @mocanyc.

#moca40stories #chineseamerican #chinatown #asianamerican #AAPI #history #arts #americanhistory (6/6)

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More from @mocanyc

4 Nov
Today is Day 16 of the MOCA 40 Stories campaign where we celebrate MOCA's 40th Anniversary by sharing 40 stories over 40 days on social media. ⁣⁣

Each story reveals a facet of the untold history of MOCA, using iconic archival images from the Museum’s Collections. ⁣⁣(1/5)
1995 would see the museum take its second name change. The previously renamed Chinatown History Museum would become the Museum of Chinese in the Americas (MoCA). This name change would reflect the museum’s new direction. (2/5)
As the study of the Chinese diaspora grew, the museum expanded its collection and education efforts beyond the borders of Chinatown. That same year, the museum would work with the Triennale Di Milano in Italy to exhibit a show entitled “China/town: Naming Ethnic Spaces.” (3/5)
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