Thread by @amandanat

I’m loving @CharboyzBBQ as an example of a product entering a really, really crowded space and finding success by catering to their niche.

It’s a case study in customer research.

(Perhaps not a surprise since the cofounder is @KateBour.)

As a meal kit delivery service, some obvious positioning angles for @CharboyzBBQ could have been:

- Save time with meal prep
- Skip the hassle of the grocery
- Reduce food waste

All compelling angles in their own way. But after talking to a bunch of customers, @CharboyzBBQ learned what their customers actually wanted from them: entertainment.

Now instead of shipping monthly boxes of meals, they’re creating Party Boxes and Date Night Boxes and shipping them out in time for the weekend.

They don’t see their competition as other meal kits. Their competition might actually be…. Netflix. #charboyznchill

I learned all this from the @CustomerCampCo newsletter by @KateBour. Subscribe if you care even a little bit about your customers.