Digital events are great, but you know what's going to be really hard?
These so-called "hybrid events" everyone is now talking about after we get past Covid. Digital + IRL.
Why so hard? A few thoughts here:
First, expense. A decent digital event is hardly free, even if you don't need a venue. Many SaaS companies are still spending $500k to product a digital event. SaaStr will spend up to $2m on our digital events.
Who is going to pay the >extra< expense to add this to IRL event?
Second, experience. Live streaming at events is nothing new. Yes, it works on Twitch. But WebSummit? Dreamforce? SaaStr?
All have tried it, and abandoned it.
The experience has to be great. Bolting on streaming is not enough.
So "SaaStr Inc" revenue run rate fell to $0 in March+April with Covid ... and now is at a $3.2m run-rate, with a goal of $21m in 2021.
That's a big tilt, and a lot of change
The stakes weren't that high, but it was a second life learning on "tilting"
Here's what I learned:
1. Folks process change at different rates. Co-founders can process change the fastest. Some folks though need 10x-20x longer.
You need to >explain< rapid change many, many more times than you think.
2. Some good folks just won't go on that next journey with you. Some folks just won't want to go through the "tilt" and change. They didn't sign up for the new journey.