Build a Network of Ideas, People & Products: (thread)
1/ Instead of working from the product backwards, work from ideas first.
Publish a network of ideas that attract people with common interests and aspirations.
2/ The conversations that happen around those ideas produce the relationships that will help you understand what people want.
3/ This network of people and ideas can be leveraged into a feedback loop of product development that continually serves the needs of the market you've built.
I've written about it in more detail (with some personal context) here: