Thread by @jackbutcher

Publishing your ideas as you have them is dollar cost averaging for your reputation.

Instead of attempting to time "the market", make small, frequent investments that compound long-term.

"Inspiration is perishable, act on it immediately" — @naval

That thing you thought of just now, write it down, record it, publish it. You never know who'll read it.

Your "investment portfolio" is now a network of ideas accessible anywhere, any time.

In the moment, you might not be quite sure what it's for - but like any investment, the return is in the waiting.

The "tipping point" will occur at a different moment in time for every member of your audience.

Some will read 100 of your articles before considering a product of yours, others will be convinced after 2 or 3.

The only thing you really control is what you create.

Back to the original idea, sometimes you'll publish in a down-market, and sometimes you'll catch a massive wave of momentum.

You won't find out until you hit publish.

A tweet you published a year ago could set off a chain of events that leads to you writing a best selling book. (happened to @EricJorgenson)

A prototype you build could turn into a seven figure venture investment (happened to @igorlenterman)

A handful of memes you publish could lead to a #1 song on the Billboard chart (happened to @LilNasX)

We are linear creatures operating in an exponential environment.

The eventual outcome of one small action today is impossible to predict, unless you don't take it (then it's very easy, nothing will happen).