The communication of large economic data is awful and, no matter how many times people say that talking about a loss of GDP means zero to most people it is still churned out without any effort to reduce it to terms that ordinary people can connect to.
https://twitter.com/FinancialTimes/status/1331979962446917634
“ Few had a wider understanding of how the economy’s growth performance might affect them and thought GDP was “economic jargon and a turn-off”, according to Mr Runge. 
“The responses to questions on unemployment will prove more of a concern to the ONS and politicians because less than 40% thought a description of unemployment at around 4% was very accurate or fairly accurate. Unemployment was at that level when the research was carried out.”
49% of people surveyed really thought that stay at home parents NOT claiming unemployment benefit were included in the Gov unemployment data.
This is a comms failure.
This is a comms failure.
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