Thread by @patio11

An interesting email from Chase for what it implies about how sophisticated they’re getting in tying servicing and marketing.

So banks don’t want losing a branch to lose them the local deposit base, so strategically this makes sense. And the mail has the address and a map for the nearest branch to the closing branch right below the fold, which impressed me.

Someone wrote some non-trivial code for this.

That said, I think I went to that branch once, more than 5+ years ago, so I think they could probably have saved their “dust off patio11’s inbox” karma for something more strategically important to them.

There’s also a customer segmentation thing where, if you were more clever about this, you’d try to bucket me as “Does this customer actually care about branch availability?”

And if I were depositing a paycheck consistently in person every 2 weeks for six years then flag me as “Yeah probably, might even be worth a call” but my actual account history is “Wow with how little he visits us it is almost like he lives across an ocean or something LOL.”