Available cash & timely action wins the day.

Got a cold-call today from a small plumbing shop in my area looking to sell their 250 commercial service accounts.

We weren't his first call, but I had an offer to him within a few hours. He replied within 5 mins w/ a counter. Deal.
We're nearly 100% residential service, so this is a great bolt-on for us.

The service provided (backflow prevention testing) will have ~80% gross margin for us and is req'd by law to be performed annually at a minimum.
We'll also likely become the first call for these commercial accounts when they have an emergency, repair, or other plumbing requirement since we're already there every year servicing their system.

We become "their guy."
Terms:

- 40% of T-12 Gross Rev upfront, in cash
- 50% of sales from retained accounts for 1 year

Both sides incentivized for a strong transition.
Backstory:

Guy built his clientele in NJ over several decades, but moved to his retirement home in VT last year. Commutes to NJ 2-3x+ per month to service his clients and is burnt out.
s/o to @NickHaschka, who talked me through his approach to transitioning service accounts last month. I'm sure he'll recognize the structure used here!

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More from @StrongpointRich

29 Oct
SMB vs. CRE - Which one should an operator pursue first?

My take: SMB first.

Here's why:
First, key assumptions:
-You're using your own capital
-You're "dangerous" enough to feel competent in either realm
-Simple examples: no growth, closing costs, WC, etc.
Ex. A: CRE
Starting cash: $100k
Debt: 80% LTV, 4.5%, 20yr term
Asset Value: $500k
NOI: $40k (8% cap, nice!)
Annual Debt Service: $30k
Annual FCF: $10k
Read 10 tweets
29 Sep
Stats show that a majority of business partnerships fail.

It's important to get the partnership on the same page on the things that matter.

The following are my plumbing partnership's guiding principles:
First, Do No Harm.

This is currently a profitable operation that we must be careful not to de-rail. In the early weeks and months, observe and take notes. The time for implementation of change is not Day 1.
No Assholes.

We're a small team and have the ability to shape - for better or worse - the environment in which we are going to work. Differences of opinion will naturally occur, but they must be handled with maturity and with the understanding that we're all on the same team.
Read 9 tweets
19 Sep
Something I'm observing:

~3 out of 4 calls we get are from folks aged 70+. Why?

For the past 30yrs, seller had very little marketing. He's grown by word of mouth referrals and customer retention.

And his customer base has aged with him.
My assessment: As we ramp up our digital and trad. marketing efforts, we'll be targeting an entirely new demographic without expanding our service area.

Not out of the question for us to 2x (or more) our customer reach in the same geo.
Our reputation and co. age have made it so that we have the gated senior communities (of which there are many in East Central NJ) nearly locked up.

We'll focus traditional mkting efforts here to maintain that advantage while building digital mkting for the younger demo.
Read 4 tweets
7 Sep
SMB lesson:

Day after acq. announcement, heard rumblings that our senior plumber felt job-insecure and betrayed by the transaction.

Big problem when my largest vulnerability is the skilled trade talent.
I looked at the schedule and saw he was beginning to install a water heater close by.

This was Friday around 12:30. I knew he'd been planning to leave work around 2pm to take his family on a trip.

Not gonna happen if he's working alone.
I saw 2 scenarios.

He blows his timeline. Still anxious going into long weekend. Wife's worried. Maybe looks for another job.

Or I drive out to him, help him get it done in time & out the door. All while getting to know him and hopefully putting him at ease.

Easy decision.
Read 11 tweets
10 Jul
Books I've found most useful to get smart on small business acquisition and operation:

1. Financial Intelligence for Entrepreneurs

An excellent primer on understanding the numbers of business. Easy read. Actionable.

amazon.com/Financial-Inte…
2. HBR Guide to Buying a Small Business

Centered around the search fund model, but full of great info on business search, selection, negotiation, closing, etc.

amazon.com/HBR-Guide-Buyi…
3. The Messy Marketplace (+podcast/audiobook)

Outstanding resource re: the transaction process. Soup to nuts. Written for sellers, but great for buyers as well (s/o @BrentBeshore).

amazon.com/Messy-Marketpl…
Read 5 tweets
28 Jul 19
I often talk to my students (budding Marine officers) about gaining an advantage.

When faced with even or unfavorable odds, how can a relative advantage be created at a single point - either in time or space?
Exploiting one single gap is often enough to unravel an opposing system. The relative advantage gained snowballs. 

See B.H. Liddell Hart's "Expanding Torrent" speech for an excellent metaphor. regimentalrogue.com/misc/liddell-h…
"We have learnt by bitter experience that it is sheer waste of force, when we come against an enemy position, to press our attack equally at all points.

We must feel and test the position everywhere, and endeavour to push [...] where a weak spot is found or made." -BHLH
Read 4 tweets

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