My hot take is that “Dems want to boycott Goya” is a better example of asymmetric GOP messaging power than “defund the police.” There actually were “defund” advocates. The Goya boycott stuff was some people on Twitter for a few hours. (ugh, thread, I guess)
https://twitter.com/alxthomp/status/1334121498798419971
So @AOC joked about “googling how to make my own adobo,” @JulianCastro more seriously said that Latinos should reconsider buying Goya products bc its CEO endorsed Trump. But it was like a 12-hour news cycle, comparable to people being mad at Kirstie Alley.
In the Trump campaign’s hands, this cleverly became ads in which Latino actors said that Democrats had “launched a smear campaign against Goya.” Biden hadn’t said a peep about it. It was a couple of pissed off Latino Dems who had moved on pretty quickly!
The other part of this was Trump and Ivanka posing with Goya products, which nobody actually thought they ate. But compare, like, the left-wing mockery of Ds for kneeling in kente cloth to the “hell yeah” reaction on the right to the Goya pics.
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