This story is wonderful.
I started my company this way. Wanting to make artisanal nut butters, inspired by Mason & Co chocolates from Auroville.
That said, in my experience, you're better off not quitting your job for such a niche dream.
I started my company this way. Wanting to make artisanal nut butters, inspired by Mason & Co chocolates from Auroville.
That said, in my experience, you're better off not quitting your job for such a niche dream.
https://twitter.com/Sanjay__Bakshi/status/1335049019207258114
Build your business without quitting your job.
Use your job to delegate responsibilities while retaining the core values.
Find people who can execute things for you.
Remember, most of these artisanal brands don't even break even.
They try for few years and give up.
Use your job to delegate responsibilities while retaining the core values.
Find people who can execute things for you.
Remember, most of these artisanal brands don't even break even.
They try for few years and give up.
And those few years involve a lot of struggle.
As a new business, you enrich everyone but yourself.
Before you get to the point where you can enrich yourself, you'll get exhausted.
That's why very few survive and then thrive.
As a new business, you enrich everyone but yourself.
Before you get to the point where you can enrich yourself, you'll get exhausted.
That's why very few survive and then thrive.
Products like these, you look at 300 rupee price tag for 50g chocolate, you realize that only the niche, rich & wealthy audience would pay for it.
That requires a lot of positioning, branding, and targeted marketing.
Of course instagram helps. Only to a certain extent.
That requires a lot of positioning, branding, and targeted marketing.
Of course instagram helps. Only to a certain extent.
Facebook and Instagram algorithms kill your post visibility/viewing, if you're promoting your products for selling organically.
They do that so that you'd pay them to promote your products.
The ROI on the same is not that great for small ticket products.
They do that so that you'd pay them to promote your products.
The ROI on the same is not that great for small ticket products.
There are some who are doing this successfully, but for every person like that, you'll find 100 failed artisanal businesses that did not take off.
It's possible to stay small and make set amount of profits per month after a point. But that's not what you start a business for.
It's possible to stay small and make set amount of profits per month after a point. But that's not what you start a business for.
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