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Utsav

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5 Dec, 8 tweets, 2 min read

The Dark Side of the Podcast Age🎙️

a thread🧵

Podcasts are getting increasingly popular and everyone is starting one of their own.

Podcasters are publishing on platforms pro actively and they are clocking the numbers.

You have seen them in the #SpotifyWrapped

Everyone is moving to podcasts.

I have started listening to Youtube videos in the background when I m working on something because if it's all about listening then why do I need to divert my eyes to it.

I have thought of starting one and you have too.

The problem with Podcasting is the growth📈

Let's be real

Podcasts are not easy to grow in terms of numbers and reach.

If you make 100 youtube videos V/S 100 podcast episodes

It's highly likely you will end up clocking more numbers on Youtube than on your podcast.

The discovery of podcasts is really bad and it hinders the growth of a podcast very badly.

Unless you are a known figure on the internet with different channels to promote your podcast you are not going anywhere.

Another problem is the creator audience ratio🤼

If you are creating you need people to listen to it.

Since everyone wants to start their own podcast and is becoming a podcaster, the people who want to truly listen are decreasing.

The ratio between the no of creators and the audience is very bad and it is going to mess up the entire ecosystem.

Trust me, a world with only creators and no audience is War. Everyone plans their own downfall in these situations.

Podcasts are one of the most valuable sources of information I consume and they are very accessible.

New thread every day for 30 days.

Tune in tomorrow.

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