1. Build new factory, localize the supply chain, eliminate import tarrifs, reduce transit costs 2. Serve latent/pent-up demand in the market from local production 3. Keep increasing volume and dropping costs with scale.
4. Cut price as costs decline, keeping margins stable - and widening the addressable market 5. Keep improving FSD --> this increases penetration. Increase price --> this increases perceived value 6. Leverage increased software revenue to support further price decreases
7. Introduce a new model from the new GF which is most popular in the local market to maximize domestic consumption:
Austin = Cybertruk (serving mainly USA)
Berlin = Hatchback sedan (serving mainly EU)
China = Compact sedan (serving mainly APAC)
8. Repeat steps 2-6.
9. Continue to build user base as software evolves. Launch subscription model to maximize FSD penetration among said user base.
10. Launch Tesla Insurance globally to help quell concerns regarding FSD and liability. Also to maximize sales.
11. Expand car insurance to home, life, disability insurance. Provide a 1-stop shop for all customer needs.
12. Launch value-adding SaaS options for FSD users = exclusive games, apps, etc. This increases value prop of FSD further--> higher penetration --> higher sales.
13. Meanwhile, leverage batteries from the new factories to grow stationary storage locally, pushing down costs of solar + storage.
14. Disrupt local distributed energy markets with cheaper + cleaner energy.
15. Continuing launching new cars until all major segments served
16. Laugh as global automakers consolidate/acquire each other/go bankrupt.
1/Time to debunk some "Tesla is failing in EU" FUD.
First, bulls & bears, let's all agree on one thing = it takes supply to make sales. Fewer cars built = fewer potential cars sold. Simple, right? cannot sell what they do not have. Agree? Good. Let's move on.
2/Let's also consider what is being sold in Europe.
Model 3
Model S
Model X
is not selling Model Y in Europe.
Model Y is being sold exclusively in NA until Giga Berlin comes online for EU consumption, and Giga Shanghai's Model Y line comes online for China consumption.
3/ Next, let's discuss where Tesla builds their cars.
Fremont = S/3/X/Y
Giga Shanghai = 3 for China sales only
Next, let's discuss which production lines make the cars in Fremont;
GA 1/2 = Only S & X
GA 3 = Only M-3
GA 4 = Only M-Y
1/There are always many questions raised when $TSLA decreases price. Bears immediately jump to demand concerns, but the truth is, pricing strategy and pricing decisions are not *ever* the result of a single factor. Marketers understand this
Allow me to elaborate in this thread.
2/ Pricing strategy is driven by many things:
1. Corporate objectives (ex: high margin/niche products vs. mass market/market share) 2. Market size & opportunity for the specific product 3. Competitive product offerings 4. Product manufacturing cost 5. Brand/perceived value
3/ So let's explore the recent Model Y price cut. Some $TSLAQ may speculate that Model Y demand has gone to zero & the order backlog has been depleted.
Lets first remember that Model Y is only shipping to NA, and only AWD/Performance variants.
1/Fascinating read from resident $TSLAQ intellect and conspirary theorist Montana Skeptic; a man with 1) a remarkable track record of being consistently wrong on everything $TSLA and 2) an impressive ability to sound convincing in the process.
2/The latest take? $TSLA will be successful in China. So successful, in fact, that they will soon hit 5k/week production from GF3 phase 1 and this will increase when Phase 2 is complete. The long term plan, per Montana, is to export MiC $TSLA vehicles to other Asian countries.
3/The problem, according to Montana, is threefold: 1) The agremeent with China won't allow $TSLA to repatriate any profits from Chinese operations. This, of course, is nonsense. As a fully owned foreign enterprise, $TSLA's profits can be repatriated without prial approval.
1/ Toyota stands for quality, reliable affordable cars. Their business strategy is simple: 🔺️ volume production, 🔻 ASP - good value for the consumer.
What if a competitor launches a disruptive product with the potential to be more reliable, affordable & better value?
2/ And what happens if the auto industry (except Toyota and few others) recognize this and start to invest in this disruptive technology...moving it from 2-3% market share (current) to a number significantly higher, reducing costs & bringing price close to parity with hybrid/gas?
3/ This is exactly what will happen in the next 5-10 years. EVs will become less expensive, more convenient, more reliable than hybrid/gas cars, and Toyota/others will never be able to recuperate.
So instead of showing leadership and investing in the future, what does Toyota do?