THREAD
1/ Toyota stands for quality, reliable affordable cars. Their business strategy is simple: 🔺️ volume production, 🔻 ASP - good value for the consumer.
What if a competitor launches a disruptive product with the potential to be more reliable, affordable & better value?
1/ Toyota stands for quality, reliable affordable cars. Their business strategy is simple: 🔺️ volume production, 🔻 ASP - good value for the consumer.
What if a competitor launches a disruptive product with the potential to be more reliable, affordable & better value?
2/ And what happens if the auto industry (except Toyota and few others) recognize this and start to invest in this disruptive technology...moving it from 2-3% market share (current) to a number significantly higher, reducing costs & bringing price close to parity with hybrid/gas?
3/ This is exactly what will happen in the next 5-10 years. EVs will become less expensive, more convenient, more reliable than hybrid/gas cars, and Toyota/others will never be able to recuperate.
So instead of showing leadership and investing in the future, what does Toyota do?
So instead of showing leadership and investing in the future, what does Toyota do?
4/ They lobby regulators to weaken incentives & slow progression to full electrification (see California) because they KNOW that when given a choice at close to equal price, the consumer will pick the EV - not the antiquated, polluting, stupid & boring dinosaur that is a Toyota.
5/ So what else can Toyota do except task their managers with trying to spin hybrid vehicles as better for the environment than an EVs (see article)?
Its very hard to admit when one of your company's biggest strength is essentially obsolete.
driving.ca/toyota/feature…
Its very hard to admit when one of your company's biggest strength is essentially obsolete.
driving.ca/toyota/feature…
6/ It is much easier to lie to yourself, your investors, your customers...but that strategy never works well long term.
Eventually, you just end up like Blockbuster.
This article is filled with misinformation and falsehoods with respect to EVs:
Eventually, you just end up like Blockbuster.
This article is filled with misinformation and falsehoods with respect to EVs:
7/
- There is no raw material shortage for EV batteries. It makes no sense to argue 1x 60 kWh battery = 42 Priuses
- U.S. EV demand is not declining, its growing.
- Global EV market share is small now, but growing exponentially YoY
- Some EVs almost eliminate range anxiety
- There is no raw material shortage for EV batteries. It makes no sense to argue 1x 60 kWh battery = 42 Priuses
- U.S. EV demand is not declining, its growing.
- Global EV market share is small now, but growing exponentially YoY
- Some EVs almost eliminate range anxiety
8/
- Prices won't be high forever. The price for EVs has declined significantly in the past 5 yrs and will continue to decline in the next 5 years
- Private companies (like $TSLA) are driving the majority of charging infrastructure investments- not governments.
- Prices won't be high forever. The price for EVs has declined significantly in the past 5 yrs and will continue to decline in the next 5 years
- Private companies (like $TSLA) are driving the majority of charging infrastructure investments- not governments.
9/ Toyota, your efforts to influence regulators & the general public to choose conventional hybrids over ZEVs are self-serving.
Its a desperate attempt to stay relevant in a world that is changing faster than you can keep up with.
Its an admission of failure & lack of vision.
Its a desperate attempt to stay relevant in a world that is changing faster than you can keep up with.
Its an admission of failure & lack of vision.
@threadreaderapp unroll please.
