How to validate almost any idea in a few days
[Thread]
[Thread]
1. Identify the pain point
Think hard to remember/understand how you came up with the idea.
Focus on the frustrative steps during the process
And why someone would care to solve this problem
Think hard to remember/understand how you came up with the idea.
Focus on the frustrative steps during the process
And why someone would care to solve this problem
2. Write down your pitch
Now, you write down a story.
Try to focus on the bad feeling you felt during the process to make people re-feel their own experiences
End with your solution and make it look like the "painkiller" in the scenario
Now, you write down a story.
Try to focus on the bad feeling you felt during the process to make people re-feel their own experiences
End with your solution and make it look like the "painkiller" in the scenario
3. Quick Market research
Use this quick framework on a relevant subreddit, FB group, or even Amazon
Then include other people's words that repeat into your pitch
Use this quick framework on a relevant subreddit, FB group, or even Amazon
https://twitter.com/d__raptis/status/1329068190404542464?s=20
Then include other people's words that repeat into your pitch
4. Create a @gumroad page
Add the product story and set a price depending on your goals:
>> Low Price:
For info products or products in a new market.
>> High Price:
When you're sure about your skills/have an audience already but want to cover your expenses beforehand
Add the product story and set a price depending on your goals:
>> Low Price:
For info products or products in a new market.
>> High Price:
When you're sure about your skills/have an audience already but want to cover your expenses beforehand
Never offer it for free. When people take their credit cards and pay for a thing, they have a problem that wants to solve.
It's up to you to offer the right solution
It's up to you to offer the right solution
5. Limit the copies
This technique creates urgency and speeds up the sales process
At the same time, it allows you to:
1. Reward people who helped you shape the product
2. Sale it at a higher price in the future
Keep in mind, that your product's value increases over time!
This technique creates urgency and speeds up the sales process
At the same time, it allows you to:
1. Reward people who helped you shape the product
2. Sale it at a higher price in the future
Keep in mind, that your product's value increases over time!
6. Create a catchy preview image
It's 2020!
Since @canva @crelloapp and @SnappaHQ exist, you don't have the excuse "I'm not a designer" anymore
1. Find a catchy template
2. Add a relevant image
3. Write your product's name
4. Add a description with pain point + solution
It's 2020!
Since @canva @crelloapp and @SnappaHQ exist, you don't have the excuse "I'm not a designer" anymore
1. Find a catchy template
2. Add a relevant image
3. Write your product's name
4. Add a description with pain point + solution
7. Set a personal goal
It's important to set a goal for your campaign.
Will motivate you and help you decide whether you'll continue to work on the idea.
Choose between X revenue or X early customer
It's important to set a goal for your campaign.
Will motivate you and help you decide whether you'll continue to work on the idea.
Choose between X revenue or X early customer
8. Add a deadline
A deadline will help you limit the time devoted to the specific idea.
If you don't achieve your goal in X weeks, you move on with your next idea.
Also, keep in mind that Gumroad doesn't charge customers until release!
Then, no commitments at all!
A deadline will help you limit the time devoted to the specific idea.
If you don't achieve your goal in X weeks, you move on with your next idea.
Also, keep in mind that Gumroad doesn't charge customers until release!
Then, no commitments at all!
10. Promote now
You have the idea
You have the bait
You need to place the offer in front of the correct audience.
Find relevant acquisition channels and promote your product there. Share the Gumroad link and repeat your pitch
You have the idea
You have the bait
You need to place the offer in front of the correct audience.
Find relevant acquisition channels and promote your product there. Share the Gumroad link and repeat your pitch
You did it
You reached your goal
You validated the idea
Now what?!
It's the hard (and beautiful) part to talk/survey your early customer and define the scope for your product.
And now, you have the first indicators that your idea worths the investment
You reached your goal
You validated the idea
Now what?!
It's the hard (and beautiful) part to talk/survey your early customer and define the scope for your product.
And now, you have the first indicators that your idea worths the investment
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