Thread by @d__raptis

Multiple actions create multiple opportunities.

That's why you need to test many things, and quickly.

But how do you "test things" for your product?

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You need to run concrete experiments with a specific goal, in a specific time period

Having one goal will help you measure the result without distractions

The time limit will stop you from losing time on things that don't add value

A practical framework 👇

How to run (product) experiments:

1. Set a goal (eg. increase conversion rate)
2. Come up with an idea (eg. add more CTAs)
3. Build the solution (eg. deploy new website)
4. Measure the impact of your experiment after X weeks/days (eg. analytics)

Some extra tricks...

You can run multiple independent experiments in parallel, considering that there is no conflict between them

Measure the results, and focus on the experiments that give you the greatest returns with the lowest effort

eg. experiment with signup conversions & retention

During the evaluation of the results, keep in mind external parameters that may have an impact on your results

For example, a post by an influencer may have influenced people to try your product. It doesn't necessarily mean that your CTAs were better

Obviously, timing and context matter!

You don't run landing page conversion experiments when you have 10 daily visitors!

Results won't be reliable!

Below I share some experiment examples that may help you build better products 👇

Product Experiments:

- Increase organic traffic by writing 5 articles with specific keywords
- Cold email/message 10 people to sell your product/service
- Change copies and/or image on hero section (need traffic tho)
- Iterate on the onboarding flow
- Email marketing

More 👇

- Pricing iterations. Increase price until people won't buy.
- Freemium vs Trial vs Paid Trial
- Survey users to clarify PMF, feature adoption, next valuable feature etc.
- Evaluate sign up flow

And many more...

Feel free to share your own experiment below 💡