Nir Eyal Profile picture
10 Dec, 10 tweets, 2 min read
1/ Here’s a quick breakdown of something tech companies can do to help us manage digital distraction without making their products suck!
2/ People often talk about having companies ban certain features that keep us engaged, like infinite scroll or “streaks."
3/ But instead of losing the features that make platforms fun, we should require social networks to implement Use and Abuse policies — systems designed to protect people who are vulnerable.

Tech companies should identify users who want to stop using their products, then help!
4/ We know that most people suffering from addiction try to stop on their own.

They want to stop, and they know it — but they struggle to change their behavior.
5/ A similar pattern exists with social media overuse and abuse; there are people who want to stop, but they struggle to change their behavior.

A Use and Abuse policy would make a real difference in these situations.
6/ One of the things I’ve proposed is a feature that prompts heavy users with an offer to help.

When a super-heavy user pops up on their radar, they should ask, “You’ve been here a lot — do you want help cutting back?”
7/ If the user says, “Yes, I do want help,” then the company should have a support structure in place for them.
8/ For instance, they could provide easy toggles for removing triggers that can lead to overuse, offer guidance on learning to moderate use, and provide access to free online mental health services.
9/ Will this simple proposal solve digital distraction for good? Of course not.

The idea here is that companies have an ethical obligation to help people who are unable to help themselves, while still offering engaging products and services to everyone else.
10/ You can check out the full article here: nireyal.medium.com/social-network…

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More from @nireyal

23 Oct
1/ I've been a startup founder twice now. 

And to tell you the honest truth...it isn't a fun job 😅

It's stressful, draining, and when it's unclear whose responsibility something is, it's yours.
2/ Now that I've moved into a role as an investor, one thing I tell startup founders is this: CEOs only have one job -- prioritize.

CEOs are professional prioritizers.

Everything else is detail.

Which brings me to the main issue I find with startup founders.
3/ It's not that they aren't smart or dedicated or capable of performing at a high level, it's that they make no time in their day for their key responsibility of prioritizing.
Read 6 tweets
31 Aug
1/ How do we create habit-forming products?

It starts by understanding what drives our actions 👇
2/ @bjfogg at @stanford developed a model showing that in order to initiate any and all behaviors, a product needs three things.
3/ The user must have sufficient motivation: Why are they using the product?

The user must have the ability to complete the desired action: How easy is it to use the product?

A trigger must be present to activate the behavior: Is there a substantial call to action?
Read 4 tweets
25 Aug
1/ How can we motivate people to make healthy decisions and be more productive?

Before we answer that, we have to know the difference between extrinsic and intrinsic motivation.
2/ Extrinsic motivation relies upon factors outside ourselves, such as the approval of others, to provide an incentive for action.

Examples of extrinsic motivators include the pursuit of money, social status, praise, food, material wealth, or fame.
3/ Here’s where things get interesting.

Studies reveal that high stakes rewards, like cash bonuses, can hinder cognitive capacity because they shift our focus away from the task and onto the outcome.

We can become preoccupied with rewards instead of just doing the work.
Read 7 tweets

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