Okay team! Here's the #evermore tweet thread for tonight. Just gonna add on here. LFG.
Couple of things we already know - she wrote the last song on the album LAST WEEK. And the album is being released less than a week later. The music industry is going through a dizzying transformation. This is important. Also, I am nervous.
Her BF Joe Alwyn wrote three songs with her on this album (and two on the last). If he turns out to be Yoko Ono I am going to be irate.
She just said: "Happiness is a very deceptive title. That’s all I’ll say. Also champagne problems is NOT bubbly."
Champagne Problems is the name of a song on a Katy Perry album. Oh, no.
developing a blister refreshing her profile on Spotify right now
I need a minute. Sorry.
Coney Island is really good, and Matt Berninger's entrance was the first time my eyebrows went up. It sounds like Peter Gabriel's Don't Give Up from the album "So".
I am going to like Tolerate It a lot more in 45 minutes
We are midway through and we have not heard Justin Vernon yet and he sings on three songs?
EVERYONE: HANG IN THERE. SHE ROPE-A-DOPED US.
I wish Champagne Problems...wasn't the song she always puts early on in the album that throws you off the scent and I FELL FOR IT FOR THE 9th TIME
This is an *incredibly* different listening experience if you skip the first two songs and start at Gold Rush. It is absolutely nothing like Reputation but it builds in the same way, and suddenly you're in it. Coney Island, Ivy, Cowboy Like Me, Marjorie WHOOSH
This album should do very little to quiet the "she's married" truthers....
So @NoraPrinciotti and I have a 3,000 word text thread going we should probably or probably not publish, and we might just be hostages convincing each other everything is okay, but...this album is good.
One thing I really need you to know is that the reason Tolerate It is cool as hell is that it is written in 5/4 time signature, which would punch you in the mouth if you tried to do
On this - for the music nerds - you could maybe say it is written in 10/8...but that 8th would be pretty quick to be the main beat and it’s not a compound meter like 6/8 or 9/8. I bet they used a 1/4 click to record it. Same as YYZ by Rush, btw.
Add in how the last line of the chorus on Tolerate It mirrors Tori Amos' 1,000 Oceans and I'm falling in love with this song like Fleabag and the Priest.
This is not folklore. It goes, as she said, deeper into the woods than folklore. And they are steps worth taking. Some of these songs won't grab you the same way. Some of them will stick to your ribs. #Evermore is definitively a sister album, not a double album with folklore.
I cannot imagine the courage to release an album you finished *last week* that is the sister to the album that was nominated for Album of the Year *the week before that*.
There is something frenetic to her artistic energy at the moment; while we have all been at pause, she may finish 2020 having recorded more albums than you have fingers on one hand. She is whisking around a house crossing off a to do list late the night before a new journey.
You're just left with the feeling that something new lies ahead in her life (whatever that is 🤐), and as we all get back to normal in the year ahead, she may choose to finally rest for a moment. So listen to #evermoreAlbum in that light, as the reverse birthday gift that it is.
A few morning after notes:
- Marjorie is about her grandmother, it is just lovely
- That’s Marcus Mumford on Cowboy Like Me
Her recent posts of articles praising “folklore” felt gratuitous but now LOL *every single one* had “evermore” Easter eggs, never forget she’s a machine
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1) Having been around the edges of it at the time - it wasn’t just that Facebook got acquisitions done; it was the price they paid for the assets they assembled 💰.
2) Most of these acquisitions were of revenue-less companies. Valuing them was more of an art than a science. And you’d be naive to think Facebook didn’t use this to their strategic advantage.
3) The price is paid for these companies was consistently and conveniently out of range for FB’s competitive set. But the deals had the happy little accident of driving comparable company values beyond the point where Twitter et al could realistically acquire them to keep pace.
be healthily suspicious of the movement to WFH because it seems to be driven through the filter of cost savings in physical office, liability and “localization” of salaries instead of a genuine belief in what’s better overall for workers (even if it is)...
and while companies and leaders may indeed be having a moment of epiphany about ways of working, they are almost certainly having an epiphany about how to secure 2021’s bonus pool in parallel, so workers would be wise to challenge their leaders in the following three ways on WFH:
1) how will we invest in my mental health to counterbalance the downside of physical isolation and distance from human beings given we are chemically wired to be together with others