Visual leverage, episode #1:
If you sell a service, use visuals to make the process tangible.
If you sell a service, use visuals to make the process tangible.
Visual leverage, episode #2:
Use common visual devices to differentiate your intangible service.
Use common visual devices to differentiate your intangible service.
Visual leverage, episode #3:
Show your process.
Show your process.
Visual leverage, episode #4:
Build brand equity by sticking to strict visual constraints.
Build brand equity by sticking to strict visual constraints.
Visual leverage, episode #5:
Make things look real before they are.
Make things look real before they are.
Visual leverage, episode #6:
Use hierarchy to make tedious information readable.
Use hierarchy to make tedious information readable.
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