Things that go viral, spread fast. And things that move fast tend to be lightweight.
In the case of information, this means virality prefers fewer bits of information to transfer from one person to another. Virality leans toward the bite-sized and immediately understandable.
Many people (and businesses) desire the reach and popularity that comes with virality, but the downside of prioritizing retweets, likes, and views is that it pushes you toward insights that can be explained in a viral-friendly size.
I've been collecting different optical illusions for over a year. Here are some of my favorites. (I've tried to credit the creator and/or sharer whenever possible.)
Let's start with some moving pictures.
This is a static image, but these dinosaurs look like they are moving.
I spent the last 6 years researching, writing, and thinking about habits. The culmination of this work was my recent book, Atomic Habits. (Now a NY Times best seller!)
In this thread, I'll share tweets from myself and others that illustrate some key lessons I learned.
Habits are the compound interest of self-improvement. They don't seem like much on any given day, but over the months and years their effects can accumulate to an incredible degree.
As I was researching and writing Atomic Habits, I discovered many quotes on habits and human behavior. In this thread, I'm going to share some of my favorites.
PART I
Quote on the importance of habits...
"People do not decide their futures,
they decide their habits and their habits decide their futures."
—F.M. Alexander
Atomic Habits launches in 3 weeks (!) and it's currently in some pretty good company on Amazon. (Shout out to @RayDalio.)
As we gear up for the launch, I want to explain why I chose the phrase "Atomic Habits" as the title for the book.
Here we go...
I chose the title Atomic Habits for three reasons.
The first one you might expect. The word "atomic" can mean tiny or small, like an atom. And it is a core part of my philosophy that habits should be small and easy to do.
The second reason: the word atomic can also mean "the fundamental unit in a larger system." Atoms form molecules, molecules form compounds, etc.
Habits are like the atoms of our lives. They are small routines—fundamental units—that combine into the overall system of our life.