- emailing back and forth with people interested
- tweeting about SEO related things
- an email list of 150 people
- sharing my process of creating the course itself
Preorders (with a discount) totally killed it. More than 50% of my sales were preorders.
Launch day sales were a bit weak. I think the price was too high for Twitter.
However, I think there will be a nice long tail of sales. I'm still making a few sales every day. (~$500/day)
Last month, 250k people visited starterstory.com, mostly from Google search.
Here are some things I've learned about SEO:
1. Second-and-third-order consequences
SEO is a "mind game" of second-and-third-order consequences. The work you do today will not yield results immediately.
Write an article, publish it, and then get no results. This makes you think you "did it wrong". Most people quit here.
Just go in with the expectation that you won't see results for six months after publish.
Instead of getting discouraged, just write more and publish more. By the time you published your 20th article, you might start finally seeing the results of your first.
A simple A/B testing setup for developers, a thread:
Lately, I’ve been experimenting and learning about AB testing!
In this post, I’ll walk through how simple it is to do AB testing with Google Analytics and a bit of custom code. I'll show you an example of a successful AB test and some things I learned.