I don’t understand why people go crazy for fancy expensive SEO tools.

I just use Google search autocomplete to find content ideas and keywords, and this has worked really well for me.

Here's how I do it:

I just type a big keyword and then the letter “a”...
Then, I’ll try with a few other letters of the alphabet.

Typing “b”, and “c”, and “d”, etc:
Another thing I’ll do is stick my cursor in the middle of a query:
If I'm really feeling frisky, I'll start typing questions like “why”, “how”, “when”, etc:

What are people asking Google??
After doing this for about 5 minutes, I’ll have more insights on what people are searching for than any fancy keyword tool could give me.

Then I’ll pick one idea and get to work...

That's it!
I think most people overthink SEO.

Finding content ideas *quickly* and taking action right away is one of the guiding principles of the Lean SEO framework I've been working on:

starterstory.com/lean-seo

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More from @thepatwalls

15 Dec
It's been a week since I launched Lean SEO, my first info product, here's a look at the numbers:

Sales: $28,226
Hours spent creating: 85.5
Hours spent promoting: 18.5
Total hours: 104

What I learned:
1/ Sales

My sales strategy? None.

No ads, and no elaborate landing pages.

Just:

- emailing back and forth with people interested
- tweeting about SEO related things
- an email list of 150 people
- sharing my process of creating the course itself
Preorders (with a discount) totally killed it. More than 50% of my sales were preorders.

Launch day sales were a bit weak. I think the price was too high for Twitter.

However, I think there will be a nice long tail of sales. I'm still making a few sales every day. (~$500/day)
Read 14 tweets
9 Nov
I wrote 365 blog posts in 365 days. What I learned:
1. Writing solves problems.

When things got hard, I pulled up a blank Google doc. When depressed or frustrated, I used writing to

(1) get it out of my system, and
(2) reason through solutions

Not only did writing solve personal issues, but business ones too...
In the last year, I’ve doubled revenue and tripled web traffic. This is not luck! It’s from writing (example).

Would I have figured these things out on my own? Yes, but slower. By writing, I was able to think and move faster. Probably 2-3x faster.
Read 13 tweets
17 Sep
Last month, 250k people visited starterstory.com, mostly from Google search.

Here are some things I've learned about SEO:
1. Second-and-third-order consequences

SEO is a "mind game" of second-and-third-order consequences. The work you do today will not yield results immediately.

Write an article, publish it, and then get no results. This makes you think you "did it wrong". Most people quit here.
Just go in with the expectation that you won't see results for six months after publish.

Instead of getting discouraged, just write more and publish more. By the time you published your 20th article, you might start finally seeing the results of your first.
Read 12 tweets
30 Jun
A simple A/B testing setup for developers, a thread:
Lately, I’ve been experimenting and learning about AB testing!

In this post, I’ll walk through how simple it is to do AB testing with Google Analytics and a bit of custom code. I'll show you an example of a successful AB test and some things I learned.

Inspired by @levelsio
I don’t use Google Optimize, Mixpanel, etc as I found them to be way too clunky and hard to figure out.
Read 14 tweets
22 Aug 19
How I auto-share ~120 blog posts to Reddit every month, reached 35k karma, and gotten millions of views.

And why I love building automation so much!

A thread!
I have hit the top of Reddit hundreds of times.

Through all of the love and hate that I get on the platform, I think I've found that it's here to stay.

After years of posting on Reddit, I've slowly built an automated system that is now 100% hands off.
This is my Starter Story backend, where I save the content of my stories in a markdown format.

This is great for Reddit because Reddit is also in a markdown format!
Read 15 tweets
1 Mar 19
Feb 2019 #openstartup report:

Revenue: $3,740
Visitors: 42K
Mailing List: 4K

A reflection on (1) the business & (2) nomad life.

👇
(1) THE BUSINESS

Search traffic continues to rise.

There are now many days where the site gets 1k+ visitors from Google Search.
I tested a slide-out email subscribe CTA - I thought I would NEVER do this.

My email opt-in rate has always been pretty low. The results were phenomenal.

I implemented Feb 19, you can see the massive spike below.

Shoutout @Klaviyo for allowing me to do this so easily.
Read 31 tweets

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