This is why you can't win on "tactics" alone, and will get frustrated trying.
The game is finding a medium to best communicate what you want to communicate with people that want to be communicated to.
Better communication is the leverage that underlies all things.
It makes relationships, societies, companies and products work.
If you get better at it, you win in almost every area of your life.
Lots of us waste time debating medium when we have no message.
There are almost infinite "communication" niches.
Make a tweak to the UX of a product, massively increase user retention.
Make a tweak to the headline of a product page, massively increase conversion.
Make a tweak to a slogan, get more votes.
It's all signal refinement.
"How often should I post?"
"What design software should I learn?"
"What would you do if you were starting from 0?"
None of the above matters without something to say.
The inverse is also true, you get better at communicating... by communicating.
We all start with nothing to say.
How do we find things to say?
Pursuing our curiosity and distilling it for others, working on things that are difficult and sharing the process, having conversations with people that are different than us, etc.
TL;DR: Do things.
To close out the original thought, "the interface is just a middleman":
You wouldn't put the outcome of an investment on a banker that moves money from one account to another, in the same way Twitter is not responsible for the quality of your tweets.
Gmail doesn't make your emails better.
YouTube doesn't make your videos better.
Figma doesn't make your graphics better.
You do.
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Visuals increase the velocity of your message by an order of magnitude.
You can (and should) get better at writing, speaking, selling, etc. All brilliant skills with massive leverage.
But realizing that "design" isn't a skill reserved for art school or design specific careers, is a ridiculously powerful force multiplier for your ideas.
The barriers that used to exist: expensive software, tuition, certification, etc are no longer there.
Fire up YouTube, crack open Figma and experiment.
99/100 people will never do this because they aren't "creative."
This is an exclusively financial concept to most, but I like to think of it as it applies to value in general.
What can you do for someone that they couldn't (or wouldn't) do previously?
That's an arbitrage opportunity.
The ability to spot arbitrage opportunities in a spreadsheet or a financial terminal ultimately results in the same outcome as identifying a need for a product in an underserved market: