You can also ask your customers to describe their problem.
Send a survey asking:
• What's most frustrating about the problem?
• What's wrong with current solutions to the problem?
• What is the problem preventing you from achieving?
2/ Create solutions that solve the problem
Your product should solve their problem.
But no one cares about your product.
They care about what it can do for them.
Give some away for free that starts to solve their problem.
This way, they know you're onto something.
3/ Make them NEED your product.
The four ways to do this:
• Promise ease. Your product makes it easy.
• Sell the dream. Your product makes it possible.
• Sell the benefits. Your product makes it better.
• Give something away for free, but say there's more inside.
4/ Close with compassion.
If your product actually solves a problem, you should feel great about closing.
You are improving their life. Make it known that's how you feel.
Pretend you are convincing a loved one that you think this is best for them.
The best way to improve your copywriting?
Write copy every day.
If you're looking to start a writing habit in 2021, check out ship30for30.com
Craig was a member of the first cohort. Here's what he had to say:
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