"Writing is like running. It never gets easier, you just get better at it."

@level5leaders said this in his recent conversation with @tferriss

And I think it's a profound idea that deserves some exploring.

Thread...
1/ Starting out

When you start running, say you can run a 10-minute mile.

Six months later, you can run an eight-minute mile.

Running an eight-minute mile feels just as hard as your initial 10-minute mile.

BUT, running a 10-minute mile now feels much easier.
2/ It never gets easier

No matter your experience as a runner, running your fastest will be painful.

But this is how you make progress: continuing to push the edge of difficulty.

If you only try to run 10-minute miles, you'll never improve.

The same goes for writing.
3/ Recognizing progress

With writing, it's harder to gauge progress. Every session is difficult.

But becoming a better writer simply comes from writing more.

Your skill improves every time you put pen to paper.

Here's the kicker: it's okay to occasionally run 10-minute miles.
4/ Accepting the occasional mediocrity

As you become a better writer, your old A+ stuff becomes your new B+ stuff.

What used to take hours of strain is now effortless.

And for many things, B+ writing is good enough.

Most "great" writers just wrote B+ stuff for a long time.
5/ Summary

Writing your best stuff never gets easier.

But writing good enough stuff DOES get easier - that's the reason to write every day.

Writing a quick B+ idea has more leverage than a slow A+ idea.

Many B+ ideas lead to a few A+ ideas.

And you only need a few A+s!
If you want to get started shipping 30 B+ ideas in 30 days, sign up for Ship 30 for 30:

ship30for30.com

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More from @dickiebush

17 Dec
Another 10/10 Made You Think with @nateliason / @TheRealNeilS / @EricJorgenson

Leverage, Naval, Elon, Taleb, a basic twitter tech bro paradise 😂

A few follow up points/questions:

open.spotify.com/episode/62E59x…
1. @EricJorgenson - excited to see what you do with the leverage idea.

Have you thought about starting a podcast as part of your research process?

Interview tons of people who have applied it “stumbled into it” like you talked about.

Dig into their tactics / worldviews.
2. @nateliason/@TheRealNeilS: I know you guys have 100 things going on, but man.

Have you thought about turning this into a weekly?

I love the books. But alternating between books and interviews would be epic.

You could really just record your conversations with smart people.
Read 4 tweets
17 Dec
Writer's block...

It happens to everyone.

But the way to overcome it?

Having a step-by-step process that prevents it.

In one of his best essays, @davidperell lays out the steps to take.

Here's how I've adapted his workflow to write 30 essays in 30 days.

Thread...
1/ Start with a walk

Before every writing session, I take a 30-minute walk.

But this walk has rules.
• No electronics.
• Take the same path.
• Just me and my brain.

The first 15 minutes, nothing.

But like clockwork, around the 15-minute mark, ideas start to flow.
2/ Hit record

From there, I don't sit down to write. I grab my phone and keep walking, this time for ~15 minutes.

But I record myself talking out the idea. I use @otterai to transcribe what I say.

After 15 minutes, I have an outline for what I'll write that day.
Read 5 tweets
16 Dec
This should be fun.

One like = one reason to start writing and publishing every day in 2021 in @threadapalooza fashion

Let’s go 👇🏼
1. Unlock the leverage of the internet.
2. Attract like-minded people.
Read 25 tweets
16 Dec
I asked @AlexAndBooks_ a simple question:

If you could give one piece of advice to yourself way back in your first few days as a creator, what would it be?

His answer:

"As a new creator, you have to give yourself permission to suck."
It’s okay to be terrible at writing or podcasting in the beginning.

You’re just starting your creative journey. Why would you think you’d be amazing or perfect at something you’ve never done before.

That’s just unrealistic.
You don’t say, I’m only going to play basketball if I don’t miss any shots.

You go out and play and over time, you’ll become a better player and miss less and less shots.

So don’t worry if you suck in the beginning. We all do. Accept it.
Read 4 tweets
15 Dec
An absolute copywriting legend: @craigclemens

I recently dove into everything he's shared about his writing process.

And I've come away with a four-step framework for creating legendary copy.
The four-step framework:

1. Describe the problem the way they would describe it.

2. Create solutions that solve their problem, but sell the benefits.

3. Make them feel they can't go on without your product.

4. Close with compassion.
1/ Describe the problem the way they would describe it.

Great copy uses words your target consumer is using.

To find these words, create an autobiography.

Clearly define their:

• Wants
• Needs
• Fears
• Hopes
• Dreams
• Friends
• Enemies

Then, describe the problem.
Read 8 tweets
14 Dec
"Writing is the most difficult thing in the world."

An absolute masterclass in building a writing practice: The @tferriss Show with @JerrySeinfeld.

In their conversation, Jerry laid out a simple framework for anyone who wants to start writing.

You don't want to miss this 👇🏼
1/ Creating your daily system

The key to building a writing habit: creating a system.

And the first principle of that system: sustainability.

The best writers write every single day.

So the goal is to design a system that enables daily writing.
2/ Setting constraints

The system starts with constraints.

The first constraint: duration.

Writing is hard. But open-ended writing is torture.

Imagine starting a workout with a trainer who wouldn't tell you when it ends!

So set a timer and write until it stops.
Read 9 tweets

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