GHOST KITCHENS AND INFLUENCERS

Ghost kitchens are unbranded kitchen-only restaurants that only produce food for UberEats and similar food-delivery apps.

It turns out that ghost kitchens are a great way to turn social capital into financial one overnight

2/ The main problem of ghost kitchens is that their brand power is very low.

They can create a "fake restaurant" website, logo, and brand.

But no storefront → people don't know about them unless they discover them on UberEats & co, or paid advertisement.
3/ Influencers, conversely, have a brand and an audience.

If they're famous enough, their bottleneck is to find high-conversion products that they can sell over and over.

Restaurants are such an option, but opening real ones requires capital, time, and competence.
4/ Enter ghost kitchens. They can be subcontracted. They can produce what you want (within limits). They can allow you to scale nationwide in a fraction of real franchises.

If you can bring them customers and can differentiate their brand enough (which influencers can).
5/ Of course, it's not a perfect solution. For example, you can't expect a McDonald's level of standardization.

But my hunch are that most of the audience doesn't care. The brand they come for doesn't stand for standardization.
6/ I'm quite bullish on this new phenomenon.

Let's see. The (relatively) low barriers of entry and the fact that one ghost kitchen can produce for multiple influencers and sell under multiple brands means that we'll probably see more of this.

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More from @DellAnnaLuca

21 Dec
Now that the vaccine is ~approved in the EU, vaccination rate over the next two weeks will be a great proxy to estimate government competence.

Not a perfect measure by all means, but probably one of the best we had in a long time; and a bipartisan one.
Motivations: most other measures can be argued, "we did bad, because we took a different tradeoff". This one hardly can.

We can argue on tradeoffs re: top speed (eg, mandatory or voluntary? Everyone or at-risk-only?) but the initial acceleration should be a target for all.
The purpose wouldn't be, of course, to make a ranking. It's not a zero-sum competition.

Instead, it would be to be a benchmark, and an eye-opener on what's possible and on the opportunity costs of lacking competence.
Read 4 tweets
21 Dec
VACCINE & COVID TAIL RISK

A few days ago, @NachoOliveras asked, how do the tail risks of COVID and the vaccine compare?

Here's an attempt to answer it on practical grounds.

1/7
2/ A first consideration is that one person that gets COVID can infect others, whereas one that gets the vaccine can't.

It then follows that the best practical solution is to deploy the vaccine on at least part of the population.
3/ Both the risks of getting the vaccine and in particular of getting COVID are not homogeneously distributed across the population.

An 80yo is at larger risk of dying of COVID than a 30yo; an infected restaurant worker can spread the virus more than an infected work-from-home.
Read 15 tweets
21 Dec
I was told that privacy wasn’t important because I didn’t have anything to hide.

(An argument absurd for a ton of reasons, clearly; but let’s examine this one in particular. Thread.)
2/ The paper argues that using web history & similar inputs could unlock access to lending services.

For example, someone who scores just not enough on traditional screening methods used by banks could be included thanks to a virtuous search history.
3/ The above is true. However, it also means that people who would be "in" thanks to traditional screening methods could be excluded thanks to a less-virtuous search history.

More importantly, who decides what's a virtuous search history?
Read 7 tweets
20 Dec
Often, people are unclear because they don’t want to be clear.

They want wiggle room.

This isn’t solved by working on clarity. Working on something that isn’t the bottleneck produces minimum change.

This is solved by removing the need for wiggle room.

Examples 👇
2/ First example: reasons why managers are unclear while giving orders
3/ Some more. The root cause to be addressed is not lack of clarity, but the middle column below.
Read 4 tweets
18 Dec
💯 A good advice: for your first real job, strive to screen for a great manager.

I know, easier said than done. Mostly because inexperienced workers don’t know how to tell a great manager from a bad one.

Here’s some tips to do that (thread)
1/ Good managers are clear.

During your job interview, ask questions on your future tasks and career opportunities.

If his replies are vague, it’s a red flag.
2/ Ask hard questions. Why do employees leave? What do employees complain about? What attitudes he likes *and what does he dislike*?

If he gets defensive, it’s a red flag.
Read 9 tweets
17 Dec
WHY IS ERGODICITY IMPORTANT? AN EXAMPLE

My cousin was born in a mountain village in the French Alps. Like many there, he learned to ski before reading.

I am a good skier, but I remember the humiliation when I was 14 and he was 6, seeing him surpass me, swift as a bullet.
2/ At a young age, he made it into the World Championships for his age bracket. Boy, he was fast.

His career came to an abrupt end a decade later, one injury at a time. First, he injured his ankle. Then, he broke his knee. A few more injuries later, he retired, too young.
3/ From him, I learned that the skiers that you see on TV, the fastest racers in the world, didn’t get there because they were the fastest.

They got there because they were the fastest of those who didn’t get injured into retirement.
Read 24 tweets

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