What has @eltintero learned after making 180 no-code apps in 2020?
"As the founder of LowCode.Agency, this year I’ve had the opportunity to work with dozens of founders, business owners, and entrepreneurs in order to build a custom app for them."
👇
1. Good original ideas are very scarce
I can't tell you how many bad ideas we've built.
People thinking they are making the next Uber, Doordash or Yelp, without disrupting the current process is a mistake (IMHO).
2. Riches are in the niches
Focus on a specific pain in an industry you know. fix those pains that large software companies are overlooking.
3. Examples?
• App to help cleaning personnel to manage their clients, payments, and quotations. 29/mo including access to a community to share resources, ideas, etc.
• App for trucking companies to manage drivers and expenses in a simple way.
4. B2B vs B2C
We've built a bunch of MVPs but I'm yet to see a successful company building a business on top of a B2C app.
I'm not saying b2b is a walk in the prairie.
There are so many needs that can be fixed with custom software for companies willing to spend money on it.
5. Starting is cheap, growing is hard
For less than 10k you can get a fully functional app, landing page, domain, emailing platform...
Growth is a whole other monster, though.
Marketing, SEO, ads, and customer acquisition are expensive.
6. Launch v1 but provide a lot of value
Just fix one thing, that you can quantify in money or time, and you’ll get the clients.
Don’t spend on things you think your client wants. Just build v1, get a bunch of customers, and then define the roadmap.
Tip: Failed payments can cause users to churn when they don't want to. Avoid needlessly losing customers by automatically retrying payments when they fail.
Thread 👇
Failed payments can have a big impact on your revenue, especially if you're using a subscription model.
While it's important to hedge against involuntary churn with email reminders about approaching card expirations, notifications about failed payments, and so forth, don't forget about the basics: Run it again.
Tip: Who better to advertise on your podcast than your guests? Bring in extra revenue by selling ad space to your already-warm podcast guests.
Thread 👇
@NathanLatka's Podcast, The Top, brought in $1.5 million last year. Obviously, a lot goes into that, but one thing that works for him is monetizing his guests. Nathan sells them advertising slots on his podcast, and it's a slam dunk.
After all, he already has a relationship with them, they know the value his podcast brings, their target audiences overlap with Nathan's, and they're obviously seeking promotion. Plus, if their episode has already aired, the audience will already be warmed up to them.
Tip: If your product has lots of features, new users can easily get overwhelmed and churn. Improve your retention by segmenting users and onboarding them differently according to their needs.
Thread 👇
Different users will have different goals with your product, and your onboarding should reflect that. Instead of starting every new user in the same place, your retention may benefit from putting them right where they need to be.
When a person is signing up, ask them what they plan to do with your product. Hubspot does this by asking each user about their role (sales, marketing, etc.).
Tip: When prospective customers are on the fence, case studies can boost their confidence in your product. If you're talking to leads via email, increase sales by adding a case study to your email signature.
Thread 👇
Case studies offer social proof. They also allow you to showcase your results, features, use cases, etc. to new leads.
Neil Patel increased his closing ratio by 70% when he started including case studies in his emails. And Studio Science got nearly 14,000 additional views on their case study by including it in their email signature.