Tip: If your product has lots of features, new users can easily get overwhelmed and churn. Improve your retention by segmenting users and onboarding them differently according to their needs.
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Different users will have different goals with your product, and your onboarding should reflect that. Instead of starting every new user in the same place, your retention may benefit from putting them right where they need to be.
When a person is signing up, ask them what they plan to do with your product. Hubspot does this by asking each user about their role (sales, marketing, etc.).
Tip: When prospective customers are on the fence, case studies can boost their confidence in your product. If you're talking to leads via email, increase sales by adding a case study to your email signature.
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Case studies offer social proof. They also allow you to showcase your results, features, use cases, etc. to new leads.
Neil Patel increased his closing ratio by 70% when he started including case studies in his emails. And Studio Science got nearly 14,000 additional views on their case study by including it in their email signature.
Acquisition channel of the week: Freelancing Marketplaces
@zerotousers analyzed all 489 Indie Hackers interviews and identified 34 different channels.
Can you use sites like UpWork to promote a Saas? Yes
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1/ He was a Shopify app developer. Building custom apps over and over. "We need a custom store locator". His clients were asking for it.
@tylertringas solution?
StoreMapper — a SaaS that you can add store location maps on your website.
Now, how to expand?
2/ "I searched job sites like Upwork for people looking to hire a freelancer to do a custom build, and would swoop in and pitch them on Storemapper instead."
Tip: That navbar on your landing page is a distraction, and distractions can tank your conversions. Keep your landing pages laser-focused and improve your conversion rates by removing unnecessary links.
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When Hubspot tested landing pages for top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) offers, they found that removing links improved conversion rates.
Specifically, removing the navbar, footer, and social media share links increased conversions by 0-4% for TOFU offers and 16-28% for MOFU offers. That being the case, it's pretty crazy that 84% of landing pages still have navbars.