Most media outlets are like bioweapon labs that release viruses into the population.

News, like viruses, are parasites that add no value to their host (or even destroy it) but are great at spreading.

How can you vaccinate yourself from them?🧵
There are mechanisms for good entities to interact in a body. Viruses hijack those mechanisms to multiply and spread. For example, the coronavirus’ spike protein opens some cell up for invasion. Once in, the virus reproduces and then leaves to infect other cells.
The same thing happens with news. They hijack mental biases to spread.

For example, the chronicle of events, full of homicides, is mostly worthless. They are just remote anecdotes. A much better data point would be tracking the curve of homicides in your community.
But we don’t do that. When we see a homicide, we pay attention.

Because as we evolved over hundreds of thousands of years, living in small communities of up to 150ppl, paying attention to homicides was extremely important.
Now that we live with millions, it isn’t, but our brain is the same, so we can’t avoid but pay attention.

Media outlets know perfectly well it’s worthless. But they don’t care. They still manufacture these memes, these news, to hijack this bias and spread.
So they’re like bio weapon labs: both design things that spread for their own benefit, regardless of the cost to the hosts.

What can you do about it?
Only one thing: realize what’s happening. Ask yourself: is this meme valuable, or just hijacking my brain? That’s how you can vaccinate yourself against wasting your time.

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More from @tomaspueyo

27 Dec
The new virus strain is ~60% more infectious. We haven’t processed what that means.🧵

1. Western countries that didn’t stop the previous variant won’t be able to stop this one. It’s already in UK, US, FR, NL... that we know. Probably many more places.
cmmid.github.io/topics/covid19…
The time to close borders was this summer. Or a month ago. It’s too late now for most countries.

2. If countries had a hard time stopping it before, they will have a much much harder time now. If it’s 60% more infectious, R0 has gone from 2.7 to ~4.3 on average. Image
Countries that stopped the virus from spreading got R from 2.7 to 1, a reduction of ~60%. Now, they need to reduce R by ~75%.

But remember: all the low-hanging fruit is already used (masks, social distancing...). The next measures are all more expensive.
Read 15 tweets
21 Dec
What was the impact of the article Coronavirus: Why You Must Act Now?

Now that 2020 is ending (finally), and that Medium has published it was its most read article of 2020, I wanted to look back to those few days in March.

What happened?

medium.com/creators-hub/2…
Sneak peak
Just as over 40 million people were reading the article worldwide, mobility was going down.

So I wondered: Was it perfect timing?
Or did it actually... contribute?
Read 21 tweets
19 Dec
What is a brand?
Your Truth.
What you stand for.

"Apple, its core value, is that we believe people with passion can change the world for the better..."

"...And the people crazy enough to think they can change the world are the ones that actually do."

It led to one of the best advertising campaigns in history: Think Different

@elonmusk is an engineer, yet creates amazing brands because his companies have a Truth. They stand for something huge.

What does Tesla stand for?
Read 8 tweets
15 Dec
Viruses infect bodies.
Ideas infect minds.

The #coronavirus infected our societies because our social immune system against bad ideas is weak.

We need tools for science and truth to prevail. FASTER.
[1/6]
There are certain types of ideas that are like viruses: they’re bad for the mind, but pretty good at spreading.

They prey on our mental weaknesses. Our brain can’t stop itself from craving novelty, mystery, randomness, sex, violence, external enemies, social proof, scarcity...
Look at our media: mindlessly reporting cases and deaths every day, instead of the details of keeping politicians accountable about contact tracing.

Reporting antimaskkers as a huge trend when they’re a tiny minority (physically and intellectually).
[3/6]
Read 7 tweets
14 Dec
The #coronavirus didn't just win by infecting the body.
It won by infecting the mind.
[1/
Physically, this virus is not that lethal.
It kills ~1% of the ppl it infects.
About half don't even notice it.

Although it's ~10-15x worse than the flu, Ebola is ~30x worse than the #coronavirus

But that's not its weakness.
It's its strength.
[2/
By only killing a few, and not causing symptoms in many, most people's experience is that it isn't a big deal. That lets ppl's guard down.

But not only that.
[3/
Read 12 tweets
28 Nov
NY’s threshold to close schools is 3% positivity.

Apparently, its origin is unclear, and its usage polemic. So this is a thread about its origin, why, how it’s used, and a lesson about processes vs. goals.

nytimes.com/2020/11/23/pod…
Back in March, ppl had no idea what was happening. They took cases at face value. One of the big goals of the article “Coronavirus: Why You Must Act Now” was to highlight how official cases was meaningless.

tomaspueyo.medium.com/coronavirus-ac…
Then, ppl realized cases were not the entire picture. Testing was crucial too. No tests, no cases — but lots of hidden infections. So they started reporting cases and tests.

But these are meaningless numbers in a vacuum, so they sought a ratio.
Read 16 tweets

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