Ok -- looks like this fake military gear was a US unit called the "The Ghost Army", which -- as fate would have it -- is an amazing name for an AI company.
Its ~1% of sales and prob not worth the regulatory scrutiny.
Thread 👇👇
1/ The first white label product was the Amazon Basics battery in 2009. Within a few years, it had ⅓ of online battery sales, outselling Duracell and Energizer.
2/ Today, Amazon has 400+ brands under “Our Brands” (some are private label and some are 3rd party exclusives).
By one estimate, these brands collectively bring in ~$1-2B of 2019 revenue (drop in the bucket for total: $280B)
Here are some:
3/ Of these 400+ brands, the top 4 account for 72% of sales (all with "Amazon" in name):
Tesla is replacing Aimco in the S&P 500 index next week.
After hours of deep research, I discovered why Aimco ($6B REIT) is getting the boot:
— it’s Twitter account has <2k followers
— I couldn’t find a single meme on the timeline
— it’s CEO doesn’t have a Twitter handle
This is Aimco CEO Terry Considine:
-- Harvard BA / Harvard Law
-- Colorado state Senator
-- Founded Aimco in 1994, owns 124 apartment complexes with ~33k apartments that brought in $900m+
-- Again, ZERO TWITTER HANDLE
Official S&P video announcing the Aimco / Tesla swap