Planning for 2021?

Forget about your passion; think about market dynamics.

- A THREAD
In 2011, I was advising a Kenyan startup that wanted to create locally relevant games for the African market.

After reviewing their business model, I told them it would not work.

I asked them to pivot to an enterprise business model.

Why?
Why?

1. Data penetration was low in 2011.
2. The payment ecosystem did not exist to monetize the games.
3. The market for paid games was not big enough.
4. Poverty.

Their response:

We are passionate about games and will make it work.
The business sputtered for a few years and died despite their intense passion for gaming; their amazing technical skills; and the intense love/admiration of their diehard fans.

The key driver of business success is not passion; it is market dynamics.
Start with the market as you explore business models for 2021.

Your passion will come as you build competence, attain mastery, and make money from your idea.
Watch this video by @profgalloway for context.

Passion is a rich man's game.

The rest of us have to build business models around market dynamics, not passion.
BTW.

That business was 10 years too early.

I think the ecosystem has developed enough for it to be a strong contender in 2021.

Timing also matters.
You should watch this video to turbocharge your 2021 goal-setting/planning process.

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More from @tayooye

17 Dec
How to think about INVESTMENT vs. SPECULATION.

- A thread
The key difference is "underlying value".
The key difference is "underlying value".
The key difference is "underlying value".
The key difference is "underlying value".

Let me explain.
Moderna is a pioneer in mRNA technology.

mRNA will be the biggest medical innovation of the next few years.

Watch this to understand mRNA technology.

Read 8 tweets
16 Dec
I finally bought a significant amount of $BTC for my personal portfolio yesterday.

Why?

I studied some stuff that suggests there may be something there.

I have expressed a lot of skepticism about it so I need to let you know that my skepticism has thawed a bit.

Caveat...

👇
Caveat.

Crypto should still not be your primary investment vehicle cos of its volatility. But it can be a small part of a well-balanced portfolio.

IMO, it's dangerous to put money you're not prepared to lose in crypto. But it's a good instrument for your most aggressive bucket.
Read this to understand investment buckets.

Read 5 tweets
14 Dec
We can't dismiss an idea because of the toxicity of some of its proponents.

Our communities can't thrive unless we empower women so we must all be feminists.

The belligerent voices don't own the concept: they are just louder.

We must elevate/empower women regardless.
People who are hurting often bleed on those who didn't hurt them.

We must tend the wound regardless.
The research is clear:

Empowered men buy more external goods for validation and self-aggrandization.

Empowered women buy more food, education, and community-building items.

care.org/wp-content/upl…
Read 4 tweets
12 Dec
ONE THING per year.

- A thread
People often ask me:

"What has been the most impactful habit or process in your life?"

For me:

It's been clarity of purpose. Knowing the ONE THING I really want and devoting a significant amount of time to it exclusively.
A new year is on the horizon and many people will soon start making new year resolutions to improve several aspects of their lives.

All my new resolutions typically fail before the end of January, and I will bet yours probably fail in January too.

May I suggest another way?
Read 8 tweets
5 Dec
Sent this to one of my former teachers today.

Hello Professor X,

I remembered you today and thought I should write to say, "Thank You."

You were always a light during my darkest days at Mizzou and have always been my reference point for the kindness and generosity of Americans
I remember you for good and have always remembered you for good. I have traveled the world and done many things since leaving Mizzou but I am still immensely grateful for your kindness to me at Mizzou.

Thank you for everything.

Regards,

Tayo
It's important to have an older, more accomplished person who will speak for you in rooms to which you're not invited.

Professor X was that person for me.

I am still immensely grateful 13 years later.
Read 4 tweets
29 Nov
Nothing works until you work hard.

Hard work works.

- A thread
I am totally mystified when I talk to young people about working hard and they reply that it's about working SMART, not working HARD.

I fundamentally disagree.

You can work hard strategically but hard work is not negotiable.
I have been lucky and blessed but I can also say that I have also worked harder than many of the people I grew up with.

I agree that you can work really hard at a bad business model and make no progress but I don't believe it is possible to make any progress without hard work.
Read 10 tweets

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