heres the thing: bragman's take is dumb and wrong, as usual, but the other problem is while dems pass message bills *they don't talk about them*. not in any sustained, consistent way. they talk about them after they pass them, then they slip off into the night.
democrats have a serious aversion to marketing, especially marketing their own work when theyve done the right thing. there's a shared belief that the press will just pick it up and voters will somehow get the message. this doesn't work.
by contrast, republicans know voters dont buy their schtick, and they nonetheless relentlessly market it. it helps that they have propaganda networks like fox, but this does not excuse democrats systemic refusal to even try to market their stuff. which is often popular!
and we know democrats can market stuff, because during a presidential election, theyre pretty unified and repetitive about marketing stuff -- their candidate. the problem is they see elections as the exception, not the rule. in the modern world of politics always be marketing.

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More from @owillis

30 Dec
me, with the cw's new superman show:
of course ill watch it and give it a shot. but the problem w superman is always that he should be doing extremely spectacular things and generally speaking TV rarely has the budget or scope for that unless its animated.
its like "change the course of mighty rivers" vs "punching some guys in an alley"
Read 5 tweets
29 Dec
the most humane and efficient thing to get relief to people *now* is to throw money at them. these wonderful ideas of how we can "just" go into state databases and select the most needy and micro-target them are the thing of fantasy, like my little pony. doesnt exist.
ive got a person in my mentions who keeps discussing this like its a simple matter of opening the excel file for a ma and pa store. and it DOESN'T WORK LIKE THAT.

its 51 very dysfunctional state governments and a kludgy federal apparatus. it just doesn't operate like that!
its also telling that when its about getting relief to poor/middle class people suddenly theres a lot of "but, but but actually" but if the super-rich and megacorps are getting cash we just throw it at them no problem.
Read 4 tweets
29 Dec
from the bizarre mirror universe where four years of sucking up to and profiting off the trump mess = adversarial journalism
they all profited handsomely from their books where they withheld reporting about trump from the public. and some how this made them part of hashtag resist.
four years of "its not racism" and "trump voters still like trump" and the narrative from coppins is somehow that reporters linked arms with trump opponents. insanity.
Read 6 tweets
29 Dec
My man is killing this bully stick.
This is SERIOUS work. No time for playing around.
I find the mechanics of his approach fascinating. (Probably the closest an extremely domesticated dog like him comes to wild-ish behavior)
Read 5 tweets
29 Dec
yo dawg we heard you like OLEDs so we put thousands of OLEDs in your OLEDs theverge.com/2020/12/28/222…
im thinking of how it took me about 10 years to convince my very skeptical aunts that HDTV was in fact "actually better" than standard def
they just wouldnt believe me.

"it looks a little nicer, but its not like that much different. i can't really see the difference."
Read 6 tweets
29 Dec
"we can't do a good thing because while it will mostly benefit the neediest people, a rich person may get a check" is the single dumbest and yet most consistently wrong objection democrats repeatedly offer.
this is the same argument with loan forgiveness and free college. "but a rich person might get it too, so we can't do good things!"

rich people who don't need it get social security and its *the most popular government program and you'll be murdered for cutting it*
you'll remember this argument popped up during the democratic primary and it was easily the single dumbest policy pushback in the primary.

"dont do a good thing for the masses, five rich people might get it too. noooooo!"
Read 8 tweets

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