I don't see what @chetanp does with respect to GCP, but it's a mighty big industry. I suspect we're both pawing at different parts of the elephant.
The single biggest impediment to @azure near-term looks like Old Microsoft playing stupid licensing games to win stupid prizes.
But consider this for a second: You're a developer puttering around in your idle hours. Your @azure free tier resources / limits are a function of your @GitHub activity (social or otherwise). Suddenly it's gamified and profoundly compelling.
So now you start a project in VS Code. It automatically populates your Git repo with the scaffolding, creates a GitHub repo, instantiates CI/CD, provides a "put sensitive creds here" dialogue, and your MS contract already covers all of this so it's Enterprise Frictionless.
I've now got dev, staging, and prod environments / resources for your repo that live on @Azure. If I'm Random F500, I have significant spend with MS already. So I can realistically move everything to @GitHub and Azure immediately with very little work by Procurement and Legal.
And @awscloud's product superiority will only carry them so far (and in the fullness of time is likely a transient advantage). I can't figure out why AWS is squandering its early lead so cavalierly.
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First I have to verify a phone number (Google Voice not allowed), now they want a credit card as well. Which box do I leave blank to *not* get information, tips, and offers?
So far this isn't the experience I had hoped for.
Now to figure out where to generate API keys. Security Center? Doesn't look like it.