Building a growth team? Read this before you hire.
Most growth marketers are not great. They never learned the frameworks underlying growth.
Here's how we suggest hiring a growth marketer.
(Thread)
2/6 Look for 3 qualities in a candidate:
1. Proactiveness when crafting experiments and scaling them up.
2. Process for consistently generating growth ideas.
3. Reflectiveness and data literacy when they assess what their growth successes and failures have taught them.
3/6 Give them a project where they:
1. Rank acquisition strategies—reveals their ability to spot high-leverage opps
2. Walk through their methodology for optimizing conversion at each stage of the product journey—reveals their ability to spot bottlenecks & create hypotheses